{"id":8920,"date":"2015-09-07T12:37:31","date_gmt":"2015-09-07T11:37:31","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=8920"},"modified":"2015-09-07T12:37:31","modified_gmt":"2015-09-07T11:37:31","slug":"video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\/","title":{"rendered":"Video-Advertising &#8211; OMS mit neuem Werbeformat &#8211; Content gegen Engagement"},"content":{"rendered":"<div class=\"snippet\"><strong>Video-Advertising &#8211; OMS mit neuem Werbeformat<br \/>\n&#8211; Content gegen Engagement<br \/>\n<\/strong>Mit einem neuen, interaktiven Bewegtbild-Format will die OMS ihren Werbekunden mehr Aufmerksamkeit garantieren. Mit dem &#8222;Video Engagement Ad&#8220; sollen sich Markenbotschaften besonders stark in den K\u00f6pfen der Nutzer festsetzen. Die Idee: M\u00f6chte ein Konsument beispielweise einen Artikel eines Publishers aus dem Portfolio von OMS lesen, muss er sich einen Spot ansehen und anschlie\u00dfend eine Frage richtig beantworten. Dann kann er den Inhalt kostenfrei abrufen.<\/p>\n<p><a href=\"https:\/\/www.adzine.de\/2015\/08\/oms-mit-neuem-werbeformat-content-gegen-engagement\/\" rel=\"nofollow\" target=\"_blank\">Original Artikel ansehen <\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video-Advertising &#8211; OMS mit neuem Werbeformat &#8211; Content gegen Engagement Mit einem neuen, interaktiven Bewegtbild-Format will&hellip;<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"title":["Video-Advertising - OMS mit neuem Werbeformat\r\n - Content gegen Engagement \r\n"],"description":["Video-Advertising - OMS mit neuem Werbeformat\r\n - Content gegen Engagement \r\nMit einem neuen, interaktiven Bewegtbild-Format will die OM"],"keywords":[""],"_edit_lock":["1441625828:9"],"_edit_last":["9"],"_s2mail":["yes"],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["745"],"penci_post_week_views_count":["1"],"penci_post_month_views_count":["13"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1571611089"]},"categories":[272],"tags":[],"class_list":["post-8920","post","type-post","status-publish","format-standard","hentry","category-soziale-netzwerke"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7Video-Advertising - OMS mit neuem Werbeformat - Content gegen Engagement  - PreSales Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nabenhauer-consulting.com\/blog\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Nabenhauer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\\\/\"},\"author\":{\"name\":\"Robert Nabenhauer\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/d74c98cb4163d1bbdc859d185c6c1812\"},\"headline\":\"Video-Advertising &#8211; OMS mit neuem Werbeformat &#8211; Content gegen Engagement\",\"datePublished\":\"2015-09-07T11:37:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\\\/\"},\"wordCount\":91,\"commentCount\":0,\"articleSection\":[\"Soziale Netzwerke\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\\\/\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\\\/\",\"name\":\"\u25b7Video-Advertising - OMS mit neuem Werbeformat - Content gegen Engagement - PreSales Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\"},\"datePublished\":\"2015-09-07T11:37:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/d74c98cb4163d1bbdc859d185c6c1812\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Video-Advertising &#8211; OMS mit neuem Werbeformat &#8211; Content gegen Engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\",\"name\":\"PreSales Marketing\",\"description\":\"Das Erfolgsprinzip\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/d74c98cb4163d1bbdc859d185c6c1812\",\"name\":\"Robert Nabenhauer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g\",\"caption\":\"Robert Nabenhauer\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7Video-Advertising - OMS mit neuem Werbeformat - Content gegen Engagement  - PreSales Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nabenhauer-consulting.com\/blog\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\/","twitter_misc":{"Verfasst von":"Robert Nabenhauer"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nabenhauer-consulting.com\/blog\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\/#article","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\/"},"author":{"name":"Robert Nabenhauer","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/d74c98cb4163d1bbdc859d185c6c1812"},"headline":"Video-Advertising &#8211; OMS mit neuem Werbeformat &#8211; Content gegen Engagement","datePublished":"2015-09-07T11:37:31+00:00","mainEntityOfPage":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\/"},"wordCount":91,"commentCount":0,"articleSection":["Soziale Netzwerke"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/nabenhauer-consulting.com\/blog\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\/","url":"https:\/\/nabenhauer-consulting.com\/blog\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\/","name":"\u25b7Video-Advertising - OMS mit neuem Werbeformat - Content gegen Engagement - PreSales Marketing","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website"},"datePublished":"2015-09-07T11:37:31+00:00","author":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/d74c98cb4163d1bbdc859d185c6c1812"},"breadcrumb":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nabenhauer-consulting.com\/blog\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nabenhauer-consulting.com\/blog\/video-advertising-oms-mit-neuem-werbeformat-content-gegen-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nabenhauer-consulting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Video-Advertising &#8211; OMS mit neuem Werbeformat &#8211; Content gegen Engagement"}]},{"@type":"WebSite","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website","url":"https:\/\/nabenhauer-consulting.com\/blog\/","name":"PreSales Marketing","description":"Das Erfolgsprinzip","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nabenhauer-consulting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/d74c98cb4163d1bbdc859d185c6c1812","name":"Robert Nabenhauer","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g","caption":"Robert Nabenhauer"}}]}},"_links":{"self":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/8920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/comments?post=8920"}],"version-history":[{"count":0,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/8920\/revisions"}],"wp:attachment":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/media?parent=8920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/categories?post=8920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/tags?post=8920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}