<script> var trigger_type = 'onload'; var video_type = 'youtube';</script><script> var showmobile = 1;</script><script>var mov = 'https://www.youtube.com/embed/AMxkqoz0egY?feature=oembed&rel=0&autoplay=0&controls=1';</script>{"id":32303,"date":"2019-06-18T12:22:34","date_gmt":"2019-06-18T11:22:34","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=32303"},"modified":"2020-05-19T04:09:42","modified_gmt":"2020-05-19T03:09:42","slug":"inhaltliche-optimierungen-bei-seo","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/inhaltliche-optimierungen-bei-seo\/","title":{"rendered":"Inhaltliche Optimierungen  bei SEO"},"content":{"rendered":"\r\n<p> Jetzt geht es an die eigentliche Optimierungsarbeit. <\/p>\r\n\r\n\r\n\r\n<p>Um bestehende Inhalte einer Website suchmaschinenfreundliche darzustellen, verwenden wir folgende Vorlage:<\/p>\r\n\r\n\r\n\r\n<p><em>Haupt-Keyword <\/em><\/p>\r\n\r\n\r\n\r\n<p>Wichtigster Suchbegriff, auf welcher die Seite optimiert wird <\/p>\r\n\r\n\r\n\r\n<p>Zus<em>atz-Keywords <\/em><\/p>\r\n\r\n\r\n\r\n<p>0 bis 2 weitere wichtige Suchbegriffe <\/p>\r\n\r\n\r\n\r\n<p><em>Page Title max. 65 Zeichen inkl. <\/em><\/p>\r\n\r\n\r\n\r\n<p>beginnt nach M\u00f6glichkeit mit dem Haupt-Keyword <\/p>\r\n\r\n\r\n\r\n<p><em>Meta Description max. 160 Zeichen inkl.<\/em><\/p>\r\n\r\n\r\n\r\n<p>Enth\u00e4lt die Keywords und verleiten die User zum Klick auf die Seite Dateiname <\/p>\r\n\r\n\r\n\r\n<p><em>Bild enth\u00e4lt Haupt-Keyword <\/em><\/p>\r\n\r\n\r\n\r\n<p>Alt Attribut Bild enth\u00e4lt Haupt-Keyword <\/p>\r\n\r\n\r\n\r\n<p><em>URL <\/em><\/p>\r\n\r\n\r\n\r\n<p>so kurz wie m\u00f6glich und enth\u00e4lt Haupt-Keyword. Achtung: bei  URL-\u00c4nderungen immer 301-Redirects einrichten <\/p>\r\n\r\n\r\n\r\n<p><em>H1-Titel <\/em><\/p>\r\n\r\n\r\n\r\n<p>Haupttitel der Seite ist mit dem H1-Tag formatiert und enth\u00e4lt das Fokus-Keyword <\/p>\r\n\r\n\r\n\r\n<p><em>H2-Titel<\/em><\/p>\r\n\r\n\r\n\r\n<p>Bei mehreren H2-Titeln sollte mindestens einer das Haupt-Keyword enthalten. <\/p>\r\n\r\n\r\n\r\n<p><em>Fliesstext<\/em><\/p>\r\n\r\n\r\n\r\n<p> Die Keywords sollten m\u00f6glichst im ersten Satz enthalten sein. Danach eine nat\u00fcrliche Verteilung der Keywords anstreben. <\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/www.klick-tipp.com\/api\/split\/1bofz3bvz1fzkzed34\" target=\"_blank\" rel=\"nofollow\">Mehr erfahren Sie in unserem Ebook<\/a><\/p>\r\n\r\n<div data-dis='' style=' width:300px;height:250px; border-color: #FFFFFF;' data-id='1' data-time='0' data-video_type='youtube' data-video='https:\/\/www.youtube.com\/embed\/AMxkqoz0egY?feature=oembed&rel=0&autoplay=0&controls=1' data-out='bounceOut' data-in='bounceIn' class='animated bounceIn right onload page-popup type-3'><a href='#' class='close'>&times;<\/a><div class='image spsp child'  style=' width:300px; height: 250px;'><a href='' target='blank'><img src='https:\/\/nabenhauer-consulting.com\/blog\/wp-content\/uploads\/2020\/05\/seo-ebook-01-300x250.gif'><\/image><\/a><\/div><div class='video'><iframe width='640' height='360' src='' frameborder='0' allowfullscreen><\/iframe><\/div><div class='vmabutton' style=''><a href='https:\/\/nabenhauer-consulting.com\/google-platzierung\/seo-ebook-55-tools\/' target='_blank' class='vmabutton-btn' style='font-size: 22px; font-family: Indie Flower; color: #FFFFFF; background-color: #FF6138;'>Hier downloaden!!!<\/a><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p>Jetzt geht es an die eigentliche Optimierungsarbeit. Um bestehende Inhalte einer Website suchmaschinenfreundliche darzustellen, verwenden wir&hellip;<\/p>\n","protected":false},"author":9,"featured_media":32310,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_edit_lock":["1589857663:9"],"_thumbnail_id":["32310"],"_edit_last":["9"],"feature_post":[""],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[""],"penci_post_views_count":["1255"],"penci_post_week_views_count":["3"],"penci_post_month_views_count":["24"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1571722994"],"_zerobounce_force_enable":["0"],"_zerobounce_individual_disable":["0"],"_zerobounce_specific_url":[""],"penci_recipe_title":[""],"penci_recipe_servings":[""],"penci_recipe_preptime":[""],"penci_recipe_preptime_format":[""],"penci_recipe_cooktime":[""],"penci_recipe_cooktime_format":[""],"penci_recipe_instructions":[""],"penci_recipe_ingredients":[""],"penci_recipe_note":[""],"penci_recipe_calories":[""],"penci_recipe_fat":[""],"penci_recipe_keywords":[""],"penci_recipe_cuisine":[""],"penci_recipe_videoid":[""],"penci_recipe_videotitle":[""],"penci_recipe_videoduration":[""],"penci_recipe_videodate":[""],"penci_recipe_videodes":[""],"penci_review_title":[""],"penci_review_des":[""],"penci_review_1":[""],"penci_review_1_num":[""],"penci_review_2":[""],"penci_review_2_num":[""],"penci_review_3":[""],"penci_review_3_num":[""],"penci_review_4":[""],"penci_review_4_num":[""],"penci_review_5":[""],"penci_review_5_num":[""],"penci_review_good":[""],"penci_review_bad":[""],"penci_custom_sidebar_page_display":[""],"penci_custom_sidebar_left_page_field":[""],"penci_post_sidebar_display":[""],"penci_single_style":[""],"penci_pfeatured_image_ratio":[""],"penci_enable_jarallax_single":[""],"penci_post_hide_featuimg":[""]},"categories":[47,315],"tags":[491,660],"class_list":["post-32303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-online-marketing-magazin","tag-keywords","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7Inhaltliche Optimierungen bei SEO - PreSales Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nabenhauer-consulting.com\/blog\/inhaltliche-optimierungen-bei-seo\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Nabenhauer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/inhaltliche-optimierungen-bei-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/inhaltliche-optimierungen-bei-seo\\\/\"},\"author\":{\"name\":\"Robert Nabenhauer\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/096a2ccb360b609fe9151179d06ad08d\"},\"headline\":\"Inhaltliche Optimierungen bei SEO\",\"datePublished\":\"2019-06-18T11:22:34+00:00\",\"dateModified\":\"2020-05-19T03:09:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/inhaltliche-optimierungen-bei-seo\\\/\"},\"wordCount\":150,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/inhaltliche-optimierungen-bei-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Inhaltliche-Optimierungen-bei-SEO.jpg\",\"keywords\":[\"Keywords\",\"SEO\"],\"articleSection\":[\"Marketing\",\"Online Marketing Magazin\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/inhaltliche-optimierungen-bei-seo\\\/\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/inhaltliche-optimierungen-bei-seo\\\/\",\"name\":\"\u25b7Inhaltliche Optimierungen bei SEO - PreSales Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/inhaltliche-optimierungen-bei-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/inhaltliche-optimierungen-bei-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Inhaltliche-Optimierungen-bei-SEO.jpg\",\"datePublished\":\"2019-06-18T11:22:34+00:00\",\"dateModified\":\"2020-05-19T03:09:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/096a2ccb360b609fe9151179d06ad08d\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/inhaltliche-optimierungen-bei-seo\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/inhaltliche-optimierungen-bei-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/inhaltliche-optimierungen-bei-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Inhaltliche-Optimierungen-bei-SEO.jpg\",\"contentUrl\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Inhaltliche-Optimierungen-bei-SEO.jpg\",\"width\":640,\"height\":426},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/inhaltliche-optimierungen-bei-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inhaltliche Optimierungen bei SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\",\"name\":\"PreSales Marketing\",\"description\":\"Das Erfolgsprinzip\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/096a2ccb360b609fe9151179d06ad08d\",\"name\":\"Robert Nabenhauer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26c243c3cac63ea68e5cf24a95ae004fc90a57a5131e82816269770cc6898838?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26c243c3cac63ea68e5cf24a95ae004fc90a57a5131e82816269770cc6898838?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26c243c3cac63ea68e5cf24a95ae004fc90a57a5131e82816269770cc6898838?s=96&d=mm&r=g\",\"caption\":\"Robert Nabenhauer\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7Inhaltliche Optimierungen bei SEO - PreSales Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nabenhauer-consulting.com\/blog\/inhaltliche-optimierungen-bei-seo\/","twitter_misc":{"Verfasst von":"Robert Nabenhauer","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nabenhauer-consulting.com\/blog\/inhaltliche-optimierungen-bei-seo\/#article","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/inhaltliche-optimierungen-bei-seo\/"},"author":{"name":"Robert Nabenhauer","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/096a2ccb360b609fe9151179d06ad08d"},"headline":"Inhaltliche Optimierungen bei SEO","datePublished":"2019-06-18T11:22:34+00:00","dateModified":"2020-05-19T03:09:42+00:00","mainEntityOfPage":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/inhaltliche-optimierungen-bei-seo\/"},"wordCount":150,"commentCount":0,"image":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/inhaltliche-optimierungen-bei-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/nabenhauer-consulting.com\/blog\/wp-content\/uploads\/2019\/06\/Inhaltliche-Optimierungen-bei-SEO.jpg","keywords":["Keywords","SEO"],"articleSection":["Marketing","Online Marketing Magazin"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/nabenhauer-consulting.com\/blog\/inhaltliche-optimierungen-bei-seo\/","url":"https:\/\/nabenhauer-consulting.com\/blog\/inhaltliche-optimierungen-bei-seo\/","name":"\u25b7Inhaltliche Optimierungen bei SEO - PreSales Marketing","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/inhaltliche-optimierungen-bei-seo\/#primaryimage"},"image":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/inhaltliche-optimierungen-bei-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/nabenhauer-consulting.com\/blog\/wp-content\/uploads\/2019\/06\/Inhaltliche-Optimierungen-bei-SEO.jpg","datePublished":"2019-06-18T11:22:34+00:00","dateModified":"2020-05-19T03:09:42+00:00","author":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/096a2ccb360b609fe9151179d06ad08d"},"breadcrumb":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/inhaltliche-optimierungen-bei-seo\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nabenhauer-consulting.com\/blog\/inhaltliche-optimierungen-bei-seo\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/nabenhauer-consulting.com\/blog\/inhaltliche-optimierungen-bei-seo\/#primaryimage","url":"https:\/\/nabenhauer-consulting.com\/blog\/wp-content\/uploads\/2019\/06\/Inhaltliche-Optimierungen-bei-SEO.jpg","contentUrl":"https:\/\/nabenhauer-consulting.com\/blog\/wp-content\/uploads\/2019\/06\/Inhaltliche-Optimierungen-bei-SEO.jpg","width":640,"height":426},{"@type":"BreadcrumbList","@id":"https:\/\/nabenhauer-consulting.com\/blog\/inhaltliche-optimierungen-bei-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nabenhauer-consulting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Inhaltliche Optimierungen bei SEO"}]},{"@type":"WebSite","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website","url":"https:\/\/nabenhauer-consulting.com\/blog\/","name":"PreSales Marketing","description":"Das Erfolgsprinzip","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nabenhauer-consulting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/096a2ccb360b609fe9151179d06ad08d","name":"Robert Nabenhauer","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/26c243c3cac63ea68e5cf24a95ae004fc90a57a5131e82816269770cc6898838?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/26c243c3cac63ea68e5cf24a95ae004fc90a57a5131e82816269770cc6898838?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/26c243c3cac63ea68e5cf24a95ae004fc90a57a5131e82816269770cc6898838?s=96&d=mm&r=g","caption":"Robert Nabenhauer"}}]}},"_links":{"self":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/32303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/comments?post=32303"}],"version-history":[{"count":0,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/32303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/media\/32310"}],"wp:attachment":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/media?parent=32303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/categories?post=32303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/tags?post=32303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}