{"id":20018,"date":"2017-01-12T21:44:17","date_gmt":"2017-01-12T20:44:17","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=20018"},"modified":"2017-01-12T21:44:17","modified_gmt":"2017-01-12T20:44:17","slug":"branding-stecken-marken-in-einer-vertrauenskrise","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/branding-stecken-marken-in-einer-vertrauenskrise\/","title":{"rendered":"BRANDING &#8211; Stecken Marken in einer Vertrauenskrise?"},"content":{"rendered":"<div class=\"snippet\">\n<p><strong> BRANDING &#8211; Stecken Marken in einer Vertrauenskrise?<\/strong><\/p>\n<p>Laut einer Befragung haben in 2016 viele Verbraucher ihr Vertrauen in Marken verloren. Im Gegensatz zu 2015 haben sich 62 der abgefragten Marken im Ansehen verschlechtert. VW trift es besonders hart. Nach dem Abgasskandal haben sich die Vertrauenswerte f\u00fcr die Autobauer mehr als halbiert&#8230;<br \/>\n<a href=\"https:\/\/www.adzine.de\/2017\/01\/stecken-marken-in-einer-vertrauenskrise\/\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>BRANDING &#8211; Stecken Marken in einer Vertrauenskrise? Laut einer Befragung haben in 2016 viele Verbraucher ihr&hellip;<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_auto_spinner_scheduled":["yes"],"title":[" BRANDING - Stecken Marken in einer Vertrauenskrise?\r\n\r\n"],"description":[" BRANDING - Stecken Marken in einer Vertrauenskrise?\r\n\r\nLaut einer Befragung haben in 2016 viele Verbraucher ihr Vertrauen in Marken ver"],"keywords":[""],"_edit_lock":["1484253876:9"],"_edit_last":["9"],"wp_auto_spinner_checked":["yes"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_primary_category":[""],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["972"],"penci_post_week_views_count":["1"],"penci_post_month_views_count":["15"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1571763209"]},"categories":[315],"tags":[],"class_list":["post-20018","post","type-post","status-publish","format-standard","hentry","category-online-marketing-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7BRANDING - Stecken Marken in einer Vertrauenskrise? - PreSales Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nabenhauer-consulting.com\/blog\/branding-stecken-marken-in-einer-vertrauenskrise\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Nabenhauer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/branding-stecken-marken-in-einer-vertrauenskrise\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/branding-stecken-marken-in-einer-vertrauenskrise\\\/\"},\"author\":{\"name\":\"Robert Nabenhauer\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/096a2ccb360b609fe9151179d06ad08d\"},\"headline\":\"BRANDING &#8211; Stecken Marken in einer Vertrauenskrise?\",\"datePublished\":\"2017-01-12T20:44:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/branding-stecken-marken-in-einer-vertrauenskrise\\\/\"},\"wordCount\":59,\"commentCount\":0,\"articleSection\":[\"Online Marketing Magazin\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/branding-stecken-marken-in-einer-vertrauenskrise\\\/\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/branding-stecken-marken-in-einer-vertrauenskrise\\\/\",\"name\":\"\u25b7BRANDING - Stecken Marken in einer Vertrauenskrise? - PreSales Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\"},\"datePublished\":\"2017-01-12T20:44:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/096a2ccb360b609fe9151179d06ad08d\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/branding-stecken-marken-in-einer-vertrauenskrise\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/branding-stecken-marken-in-einer-vertrauenskrise\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/branding-stecken-marken-in-einer-vertrauenskrise\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BRANDING &#8211; Stecken Marken in einer Vertrauenskrise?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\",\"name\":\"PreSales Marketing\",\"description\":\"Das Erfolgsprinzip\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/096a2ccb360b609fe9151179d06ad08d\",\"name\":\"Robert Nabenhauer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26c243c3cac63ea68e5cf24a95ae004fc90a57a5131e82816269770cc6898838?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26c243c3cac63ea68e5cf24a95ae004fc90a57a5131e82816269770cc6898838?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26c243c3cac63ea68e5cf24a95ae004fc90a57a5131e82816269770cc6898838?s=96&d=mm&r=g\",\"caption\":\"Robert Nabenhauer\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7BRANDING - Stecken Marken in einer Vertrauenskrise? - PreSales Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nabenhauer-consulting.com\/blog\/branding-stecken-marken-in-einer-vertrauenskrise\/","twitter_misc":{"Verfasst von":"Robert Nabenhauer"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nabenhauer-consulting.com\/blog\/branding-stecken-marken-in-einer-vertrauenskrise\/#article","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/branding-stecken-marken-in-einer-vertrauenskrise\/"},"author":{"name":"Robert Nabenhauer","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/096a2ccb360b609fe9151179d06ad08d"},"headline":"BRANDING &#8211; Stecken Marken in einer Vertrauenskrise?","datePublished":"2017-01-12T20:44:17+00:00","mainEntityOfPage":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/branding-stecken-marken-in-einer-vertrauenskrise\/"},"wordCount":59,"commentCount":0,"articleSection":["Online Marketing Magazin"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/nabenhauer-consulting.com\/blog\/branding-stecken-marken-in-einer-vertrauenskrise\/","url":"https:\/\/nabenhauer-consulting.com\/blog\/branding-stecken-marken-in-einer-vertrauenskrise\/","name":"\u25b7BRANDING - Stecken Marken in einer Vertrauenskrise? - PreSales Marketing","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website"},"datePublished":"2017-01-12T20:44:17+00:00","author":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/096a2ccb360b609fe9151179d06ad08d"},"breadcrumb":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/branding-stecken-marken-in-einer-vertrauenskrise\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nabenhauer-consulting.com\/blog\/branding-stecken-marken-in-einer-vertrauenskrise\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nabenhauer-consulting.com\/blog\/branding-stecken-marken-in-einer-vertrauenskrise\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nabenhauer-consulting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"BRANDING &#8211; Stecken Marken in einer Vertrauenskrise?"}]},{"@type":"WebSite","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website","url":"https:\/\/nabenhauer-consulting.com\/blog\/","name":"PreSales Marketing","description":"Das Erfolgsprinzip","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nabenhauer-consulting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/096a2ccb360b609fe9151179d06ad08d","name":"Robert Nabenhauer","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/26c243c3cac63ea68e5cf24a95ae004fc90a57a5131e82816269770cc6898838?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/26c243c3cac63ea68e5cf24a95ae004fc90a57a5131e82816269770cc6898838?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/26c243c3cac63ea68e5cf24a95ae004fc90a57a5131e82816269770cc6898838?s=96&d=mm&r=g","caption":"Robert Nabenhauer"}}]}},"_links":{"self":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/20018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/comments?post=20018"}],"version-history":[{"count":0,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/20018\/revisions"}],"wp:attachment":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/media?parent=20018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/categories?post=20018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/tags?post=20018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}