{"id":19477,"date":"2016-12-20T21:04:49","date_gmt":"2016-12-20T20:04:49","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=19477"},"modified":"2016-12-20T21:04:49","modified_gmt":"2016-12-20T20:04:49","slug":"programmatic-herausforderungen-an-programmatic-advertising-im-jahr-2017","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-herausforderungen-an-programmatic-advertising-im-jahr-2017\/","title":{"rendered":"PROGRAMMATIC &#8211; Herausforderungen an Programmatic Advertising im Jahr 2017"},"content":{"rendered":"<div class=\"snippet\">\n<p><strong> PROGRAMMATIC &#8211; Herausforderungen an Programmatic Advertising im Jahr 2017<\/strong><\/p>\n<p>Programmatic Advertising ist 2016 auch in Deutschland angekommen. Wir haben gelernt, Tools, Daten und Buchungsmechanismen zu nutzen und zu operationalisieren. Dennoch darf Programmatic kein Selbstzweck sein, sondern muss seinen konsequenten Leistungsnachweis erst noch erbringen. Immer mehr &#8230;<br \/>\n<a href=\"https:\/\/www.adzine.de\/2016\/12\/herausforderungen-an-programmatic-advertising-im-jahr-2017\/\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PROGRAMMATIC &#8211; Herausforderungen an Programmatic Advertising im Jahr 2017 Programmatic Advertising ist 2016 auch in Deutschland&hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_auto_spinner_scheduled":["yes"],"title":[" PROGRAMMATIC - Herausforderungen an Programmatic Advertising im Jahr 2017\r\n\r\n"],"description":[" PROGRAMMATIC - Herausforderungen an Programmatic Advertising im Jahr 2017\r\n\r\nProgrammatic Advertising ist 2016 auch in Deutschland ange"],"keywords":[""],"_edit_lock":["1482265617:9"],"_edit_last":["9"],"wp_auto_spinner_checked":["yes"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_primary_category":[""],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["784"],"penci_post_week_views_count":["3"],"penci_post_month_views_count":["15"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; 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