{"id":19282,"date":"2016-12-13T21:37:50","date_gmt":"2016-12-13T20:37:50","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=19282"},"modified":"2016-12-13T21:37:50","modified_gmt":"2016-12-13T20:37:50","slug":"programmatic-zusammen-gehts-besser-header-bidding-und-private-marktplaetze","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-zusammen-gehts-besser-header-bidding-und-private-marktplaetze\/","title":{"rendered":"PROGRAMMATIC &#8211; Zusammen geht\u2019s besser: Header Bidding und private Marktpl\u00e4tze"},"content":{"rendered":"<div class=\"snippet\">\n<p><strong> PROGRAMMATIC &#8211; Zusammen geht\u2019s besser: Header Bidding und private Marktpl\u00e4tze<\/strong><\/p>\n<p>2007 ist die erste Ad Exchange gestartet. Seitdem hat sich einiges im Markt ge\u00e4ndert und heute bieten Skalierung und ausgereifte Technologien Publishern und Werbetreibenden maximale Transparenz und Steuerungsm\u00f6glichkeiten \u00fcber s\u00e4mtliche Kan\u00e4le, Kampagnen und Inventare f\u00fcr die Erreichung&#8230;<br \/>\n<a href=\"https:\/\/www.adzine.de\/2016\/12\/zusammen-gehts-besser-header-bidding-und-private-marktplaetze\/\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PROGRAMMATIC &#8211; Zusammen geht\u2019s besser: Header Bidding und private Marktpl\u00e4tze 2007 ist die erste Ad Exchange&hellip;<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_auto_spinner_scheduled":["yes"],"title":[" PROGRAMMATIC - Zusammen geht\u2019s besser: Header Bidding und private Marktpl\u00e4tze\r\n\r\n"],"description":[" PROGRAMMATIC - Zusammen geht\u2019s besser: Header Bidding und private Marktpl\u00e4tze\r\n\r\n2007 ist die erste Ad Exchange gestartet. Seitdem h"],"keywords":[""],"_edit_lock":["1481661524:9"],"_edit_last":["9"],"wp_auto_spinner_checked":["yes"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_primary_category":[""],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["777"],"penci_post_week_views_count":["1"],"penci_post_month_views_count":["14"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1572209362"]},"categories":[315],"tags":[],"class_list":["post-19282","post","type-post","status-publish","format-standard","hentry","category-online-marketing-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7PROGRAMMATIC - Zusammen geht\u2019s besser: Header Bidding und private Marktpl\u00e4tze - PreSales Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-zusammen-gehts-besser-header-bidding-und-private-marktplaetze\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Nabenhauer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-zusammen-gehts-besser-header-bidding-und-private-marktplaetze\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-zusammen-gehts-besser-header-bidding-und-private-marktplaetze\\\/\"},\"author\":{\"name\":\"Robert Nabenhauer\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/0f108d4ca1551214624549356bffb50b\"},\"headline\":\"PROGRAMMATIC &#8211; 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