{"id":18570,"date":"2016-11-13T22:46:26","date_gmt":"2016-11-13T21:46:26","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=18570"},"modified":"2016-11-13T22:46:26","modified_gmt":"2016-11-13T21:46:26","slug":"programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\/","title":{"rendered":"Programmatic Native Advertising: Die Rettung vor Bannerblindheit und Adblocking?"},"content":{"rendered":"<div class=\"snippet\"><strong>Programmatic Native Advertising: Die Rettung vor Bannerblindheit und Adblocking?<\/strong><br \/>\nDer Aufschwung des Programmatic Advertising h\u00e4lt an, doch gleichzeitig sind Bannerblindheit und Adblocking wachsende Hindernisse f\u00fcr Advertiser. Der Trend der Native Ads kann in Kombination mit Programmatic Advertising dazu beitragen, Werbung prominent zu machen. Auch im Mobile-Bereich&#8230;<br \/>\n<a href=\"https:\/\/onlinemarketing.de\/news\/programmatic-native-advertising-bannerblindheit-adblocking?utm_source=feed&amp;utm_medium=reader\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic Native Advertising: Die Rettung vor Bannerblindheit und Adblocking? Der Aufschwung des Programmatic Advertising h\u00e4lt an,&hellip;<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_auto_spinner_scheduled":["yes"],"title":["Programmatic Native Advertising: Die Rettung vor Bannerblindheit und Adblocking?"],"description":["Programmatic Native Advertising: Die Rettung vor Bannerblindheit und Adblocking?Home Sonstiges Native Advertising Programmatic Native "],"keywords":[""],"_edit_lock":["1479073595:9"],"_edit_last":["9"],"wp_auto_spinner_checked":["yes"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_primary_category":[""],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["704"],"penci_post_week_views_count":["2"],"penci_post_month_views_count":["10"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1571744247"]},"categories":[315],"tags":[],"class_list":["post-18570","post","type-post","status-publish","format-standard","hentry","category-online-marketing-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7Programmatic Native Advertising: Die Rettung vor Bannerblindheit und Adblocking? - PreSales Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Nabenhauer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\\\/\"},\"author\":{\"name\":\"Robert Nabenhauer\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/096a2ccb360b609fe9151179d06ad08d\"},\"headline\":\"Programmatic Native Advertising: Die Rettung vor Bannerblindheit und Adblocking?\",\"datePublished\":\"2016-11-13T21:46:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\\\/\"},\"wordCount\":60,\"commentCount\":0,\"articleSection\":[\"Online Marketing Magazin\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\\\/\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\\\/\",\"name\":\"\u25b7Programmatic Native Advertising: Die Rettung vor Bannerblindheit und Adblocking? - PreSales Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\"},\"datePublished\":\"2016-11-13T21:46:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/096a2ccb360b609fe9151179d06ad08d\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Programmatic Native Advertising: Die Rettung vor Bannerblindheit und Adblocking?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\",\"name\":\"PreSales Marketing\",\"description\":\"Das Erfolgsprinzip\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/096a2ccb360b609fe9151179d06ad08d\",\"name\":\"Robert Nabenhauer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26c243c3cac63ea68e5cf24a95ae004fc90a57a5131e82816269770cc6898838?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26c243c3cac63ea68e5cf24a95ae004fc90a57a5131e82816269770cc6898838?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/26c243c3cac63ea68e5cf24a95ae004fc90a57a5131e82816269770cc6898838?s=96&d=mm&r=g\",\"caption\":\"Robert Nabenhauer\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7Programmatic Native Advertising: Die Rettung vor Bannerblindheit und Adblocking? - PreSales Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\/","twitter_misc":{"Verfasst von":"Robert Nabenhauer"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\/#article","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\/"},"author":{"name":"Robert Nabenhauer","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/096a2ccb360b609fe9151179d06ad08d"},"headline":"Programmatic Native Advertising: Die Rettung vor Bannerblindheit und Adblocking?","datePublished":"2016-11-13T21:46:26+00:00","mainEntityOfPage":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\/"},"wordCount":60,"commentCount":0,"articleSection":["Online Marketing Magazin"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\/","url":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\/","name":"\u25b7Programmatic Native Advertising: Die Rettung vor Bannerblindheit und Adblocking? - PreSales Marketing","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website"},"datePublished":"2016-11-13T21:46:26+00:00","author":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/096a2ccb360b609fe9151179d06ad08d"},"breadcrumb":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nabenhauer-consulting.com\/blog\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-native-advertising-die-rettung-vor-bannerblindheit-und-adblocking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nabenhauer-consulting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Programmatic Native Advertising: Die Rettung vor Bannerblindheit und Adblocking?"}]},{"@type":"WebSite","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website","url":"https:\/\/nabenhauer-consulting.com\/blog\/","name":"PreSales Marketing","description":"Das Erfolgsprinzip","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nabenhauer-consulting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/096a2ccb360b609fe9151179d06ad08d","name":"Robert Nabenhauer","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/26c243c3cac63ea68e5cf24a95ae004fc90a57a5131e82816269770cc6898838?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/26c243c3cac63ea68e5cf24a95ae004fc90a57a5131e82816269770cc6898838?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/26c243c3cac63ea68e5cf24a95ae004fc90a57a5131e82816269770cc6898838?s=96&d=mm&r=g","caption":"Robert Nabenhauer"}}]}},"_links":{"self":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/18570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/comments?post=18570"}],"version-history":[{"count":0,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/18570\/revisions"}],"wp:attachment":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/media?parent=18570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/categories?post=18570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/tags?post=18570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}