{"id":18262,"date":"2016-10-30T21:45:30","date_gmt":"2016-10-30T20:45:30","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=18262"},"modified":"2020-06-23T20:27:55","modified_gmt":"2020-06-23T19:27:55","slug":"adtech-krieg-hat-facebook-den-kampf-gegen-googles-doubleclick-aufgegeben","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/adtech-krieg-hat-facebook-den-kampf-gegen-googles-doubleclick-aufgegeben\/","title":{"rendered":"Adtech-Krieg: Hat Facebook den Kampf gegen Googles Doubleclick aufgegeben?"},"content":{"rendered":"<div class=\"snippet\"><strong>Adtech-Krieg: Hat Facebook den Kampf gegen Googles Doubleclick aufgegeben?<\/strong><br \/>\nF\u00fcr einige Zeit galt Facebook in der Adtech-Welt als potenzieller Thronanw\u00e4rter und K\u00f6nigsm\u00f6rder Googles. Doch nachdem lange \u00fcber Facebooks Launch einer eigenen Demand Side Platform (DSP) spekuliert worden war, blies das Unternehmen die Pl\u00e4ne im Fr\u00fchjahr ab. Langsam dringen nun Ger\u00fcchte nach au\u00dfen, was die Motivation hinter diesem Strategiewechsel gewesen sein k\u00f6nnte&#8230;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adtech-Krieg: Hat Facebook den Kampf gegen Googles Doubleclick aufgegeben? F\u00fcr einige Zeit galt Facebook in der&hellip;<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wp_auto_spinner_scheduled":["yes"],"title":["Adtech-Krieg: Hat Facebook den Kampf gegen Googles Doubleclick aufgegeben?"],"description":["Adtech-Krieg: Hat Facebook den Kampf gegen Googles Doubleclick aufgegeben?30.10.2016, 12.08 Uhr 30Niederlage oder cleverer Schachzug? 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