{"id":18233,"date":"2016-10-28T21:16:07","date_gmt":"2016-10-28T20:16:07","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=18233"},"modified":"2016-10-28T21:16:07","modified_gmt":"2016-10-28T20:16:07","slug":"programmatic-google-oeffnet-programmatic-guaranteed-inventar-fuer-externe-dsps","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-google-oeffnet-programmatic-guaranteed-inventar-fuer-externe-dsps\/","title":{"rendered":"PROGRAMMATIC &#8211; Google \u00f6ffnet Programmatic Guaranteed-Inventar f\u00fcr externe DSPs"},"content":{"rendered":"<div class=\"snippet\">\n<p><strong> PROGRAMMATIC &#8211; Google \u00f6ffnet Programmatic Guaranteed-Inventar f\u00fcr externe DSPs<\/strong><\/p>\n<p>Zum ersten Mal erh\u00e4lt eine externe Demand Side Plattform (DSP) Zugriff auf die Google AdExchange, um wie beim klassischen Mediaeinkauf garantierte Kontakte in der Zielgruppe \u00fcber einen definierten Zeitraum zu einem bestimmten Preis zu erreichen. Google erlaubt dazu nun externen DSPs Zugriff&#8230;<br \/>\n<a href=\"https:\/\/www.adzine.de\/2016\/10\/google-oeffnet-programmatic-guaranteed-inventar-fuer-externe-dsps\/\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PROGRAMMATIC &#8211; Google \u00f6ffnet Programmatic Guaranteed-Inventar f\u00fcr externe DSPs Zum ersten Mal erh\u00e4lt eine externe Demand&hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_auto_spinner_scheduled":["yes"],"title":[" PROGRAMMATIC - Google \u00f6ffnet Programmatic Guaranteed-Inventar f\u00fcr externe DSPs\r\n\r\n"],"description":[" PROGRAMMATIC - Google \u00f6ffnet Programmatic Guaranteed-Inventar f\u00fcr externe DSPs\r\n\r\nZum ersten Mal erh\u00e4lt eine externe Demand Side Pla"],"keywords":[""],"_edit_lock":["1477685681:9"],"_edit_last":["9"],"wp_auto_spinner_checked":["yes"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_yoast_wpseo_content_score":["30"],"_yoast_wpseo_primary_category":[""],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["820"],"penci_post_week_views_count":["5"],"penci_post_month_views_count":["11"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1572145935"]},"categories":[315],"tags":[],"class_list":["post-18233","post","type-post","status-publish","format-standard","hentry","category-online-marketing-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7PROGRAMMATIC - Google \u00f6ffnet Programmatic Guaranteed-Inventar f\u00fcr externe DSPs - PreSales Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-google-oeffnet-programmatic-guaranteed-inventar-fuer-externe-dsps\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Nabenhauer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-google-oeffnet-programmatic-guaranteed-inventar-fuer-externe-dsps\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-google-oeffnet-programmatic-guaranteed-inventar-fuer-externe-dsps\\\/\"},\"author\":{\"name\":\"Robert Nabenhauer\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/69244693f5ca5e65bb4dab325c2a5b69\"},\"headline\":\"PROGRAMMATIC &#8211; 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