{"id":16979,"date":"2016-09-01T21:08:11","date_gmt":"2016-09-01T20:08:11","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=16979"},"modified":"2016-09-01T21:08:11","modified_gmt":"2016-09-01T20:08:11","slug":"programmatic-header-bidding-in-deutschland-rettungsanker-oder-mehrwert","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-header-bidding-in-deutschland-rettungsanker-oder-mehrwert\/","title":{"rendered":"PROGRAMMATIC &#8211; Header Bidding in Deutschland &#8211; Rettungsanker oder Mehrwert?"},"content":{"rendered":"<div class=\"snippet\">\n<p><strong> PROGRAMMATIC &#8211; Header Bidding in Deutschland &#8211; Rettungsanker oder Mehrwert?<\/strong><\/p>\n<p>Header Bidding soll daf\u00fcr sorgen, dass Publisher das Inventar effektiv \u00fcber mehrere Marktpl\u00e4tze und SSPs den Einkaufsplattformen anbieten k\u00f6nnen. Allerdings ist der deutsche Markt ziemlich einfach aufgebaut. Die meisten Publisher setzen neben der Google Adexchange nur eine SSP ein. Eine&#8230;<br \/>\n<a href=\"https:\/\/www.adzine.de\/2016\/09\/header-bidding-in-deutschland-rettungsanker-oder-mehrwert\/\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PROGRAMMATIC &#8211; Header Bidding in Deutschland &#8211; Rettungsanker oder Mehrwert? Header Bidding soll daf\u00fcr sorgen, dass&hellip;<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_auto_spinner_scheduled":["yes"],"title":[" PROGRAMMATIC - Header Bidding in Deutschland - Rettungsanker oder Mehrwert?\r\n\r\n"],"description":[" PROGRAMMATIC - Header Bidding in Deutschland - Rettungsanker oder Mehrwert?\r\n\r\nHeader Bidding soll daf\u00fcr sorgen, dass Publisher das In"],"keywords":[""],"_edit_lock":["1472760428:9"],"_edit_last":["9"],"wp_auto_spinner_checked":["yes"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_yoast_wpseo_content_score":["60"],"_yoast_wpseo_primary_category":[""],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["786"],"penci_post_week_views_count":["2"],"penci_post_month_views_count":["12"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1572053989"]},"categories":[315],"tags":[],"class_list":["post-16979","post","type-post","status-publish","format-standard","hentry","category-online-marketing-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7PROGRAMMATIC - Header Bidding in Deutschland - Rettungsanker oder Mehrwert? 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