{"id":15410,"date":"2016-06-22T22:48:54","date_gmt":"2016-06-22T21:48:54","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=15410"},"modified":"2016-06-22T22:48:54","modified_gmt":"2016-06-22T21:48:54","slug":"mobile-shift-banner-ads-verlieren-durch-mobile-werbeformate-an-relevanz","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/mobile-shift-banner-ads-verlieren-durch-mobile-werbeformate-an-relevanz\/","title":{"rendered":"Mobile Shift: Banner Ads verlieren durch mobile Werbeformate an Relevanz"},"content":{"rendered":"<div class=\"snippet\"><strong>Mobile Shift: Banner Ads verlieren durch mobile Werbeformate an Relevanz<\/strong><br \/>\nEiner aktuellen Untersuchung von Zenith, dem Marktforschungsinstitut\u00a0der Publicis Gruppe, zufolge, werden wir in den kommenden Jahren einen deutlichen Shift der Budgets von Desktop zu Mobile erleben. Andere Formate wie Social und Video gehen auf Mobile als Gewinner hervor, die Ausgaben f\u00fcr Display Ads schwinden hingegen&#8230;<br \/>\n<a href=\"http:\/\/onlinemarketing.de\/news\/display-advertising-budgets-desktop-mobile?utm_source=feed&amp;utm_medium=reader\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mobile Shift: Banner Ads verlieren durch mobile Werbeformate an Relevanz Einer aktuellen Untersuchung von Zenith, dem&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_auto_spinner_scheduled":["yes"],"title":["Mobile Shift: Banner Ads verlieren durch mobile Werbeformate an Relevanz"],"description":["Mobile Shift: Banner Ads verlieren durch mobile Werbeformate an RelevanzLaut Digital Spending Report werden die Ausgaben f\u00fcr Mobile D"],"keywords":[""],"_edit_lock":["1466632025:9"],"_edit_last":["9"],"wp_auto_spinner_checked":["yes"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_yoast_wpseo_primary_category":[""],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["795"],"penci_post_week_views_count":["2"],"penci_post_month_views_count":["2"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1571719516"]},"categories":[315],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u25b7Mobile Shift: Banner Ads verlieren durch mobile Werbeformate an Relevanz - PreSales Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nabenhauer-consulting.com\/blog\/mobile-shift-banner-ads-verlieren-durch-mobile-werbeformate-an-relevanz\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Nabenhauer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nabenhauer-consulting.com\/blog\/mobile-shift-banner-ads-verlieren-durch-mobile-werbeformate-an-relevanz\/\",\"url\":\"https:\/\/nabenhauer-consulting.com\/blog\/mobile-shift-banner-ads-verlieren-durch-mobile-werbeformate-an-relevanz\/\",\"name\":\"\u25b7Mobile Shift: Banner Ads verlieren durch mobile Werbeformate an Relevanz - PreSales Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/nabenhauer-consulting.com\/blog\/#website\"},\"datePublished\":\"2016-06-22T21:48:54+00:00\",\"dateModified\":\"2016-06-22T21:48:54+00:00\",\"author\":{\"@id\":\"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/e1d7738f818310ceee71dbcc85e0f12c\"},\"breadcrumb\":{\"@id\":\"https:\/\/nabenhauer-consulting.com\/blog\/mobile-shift-banner-ads-verlieren-durch-mobile-werbeformate-an-relevanz\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nabenhauer-consulting.com\/blog\/mobile-shift-banner-ads-verlieren-durch-mobile-werbeformate-an-relevanz\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nabenhauer-consulting.com\/blog\/mobile-shift-banner-ads-verlieren-durch-mobile-werbeformate-an-relevanz\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nabenhauer-consulting.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile Shift: Banner Ads verlieren durch mobile Werbeformate an Relevanz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nabenhauer-consulting.com\/blog\/#website\",\"url\":\"https:\/\/nabenhauer-consulting.com\/blog\/\",\"name\":\"PreSales Marketing\",\"description\":\"Das Erfolgsprinzip\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nabenhauer-consulting.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/e1d7738f818310ceee71dbcc85e0f12c\",\"name\":\"Robert Nabenhauer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e2b2964c8bd06b16cda3163299d9fce8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e2b2964c8bd06b16cda3163299d9fce8?s=96&d=mm&r=g\",\"caption\":\"Robert Nabenhauer\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7Mobile Shift: Banner Ads verlieren durch mobile Werbeformate an Relevanz - PreSales Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nabenhauer-consulting.com\/blog\/mobile-shift-banner-ads-verlieren-durch-mobile-werbeformate-an-relevanz\/","twitter_misc":{"Verfasst von":"Robert Nabenhauer"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/nabenhauer-consulting.com\/blog\/mobile-shift-banner-ads-verlieren-durch-mobile-werbeformate-an-relevanz\/","url":"https:\/\/nabenhauer-consulting.com\/blog\/mobile-shift-banner-ads-verlieren-durch-mobile-werbeformate-an-relevanz\/","name":"\u25b7Mobile Shift: Banner Ads verlieren durch mobile Werbeformate an Relevanz - PreSales Marketing","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website"},"datePublished":"2016-06-22T21:48:54+00:00","dateModified":"2016-06-22T21:48:54+00:00","author":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/e1d7738f818310ceee71dbcc85e0f12c"},"breadcrumb":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/mobile-shift-banner-ads-verlieren-durch-mobile-werbeformate-an-relevanz\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nabenhauer-consulting.com\/blog\/mobile-shift-banner-ads-verlieren-durch-mobile-werbeformate-an-relevanz\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nabenhauer-consulting.com\/blog\/mobile-shift-banner-ads-verlieren-durch-mobile-werbeformate-an-relevanz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nabenhauer-consulting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Mobile Shift: Banner Ads verlieren durch mobile Werbeformate an Relevanz"}]},{"@type":"WebSite","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website","url":"https:\/\/nabenhauer-consulting.com\/blog\/","name":"PreSales Marketing","description":"Das Erfolgsprinzip","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nabenhauer-consulting.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/e1d7738f818310ceee71dbcc85e0f12c","name":"Robert Nabenhauer","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e2b2964c8bd06b16cda3163299d9fce8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e2b2964c8bd06b16cda3163299d9fce8?s=96&d=mm&r=g","caption":"Robert Nabenhauer"}}]}},"_links":{"self":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/15410"}],"collection":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/comments?post=15410"}],"version-history":[{"count":0,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/15410\/revisions"}],"wp:attachment":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/media?parent=15410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/categories?post=15410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/tags?post=15410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}