{"id":15241,"date":"2016-06-16T19:57:41","date_gmt":"2016-06-16T18:57:41","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=15241"},"modified":"2016-06-16T19:57:41","modified_gmt":"2016-06-16T18:57:41","slug":"programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\/","title":{"rendered":"PROGRAMMATIC &#8211; Private Marktpl\u00e4tze ganz oben \u2013 ein deutsches Ph\u00e4nomen"},"content":{"rendered":"<div class=\"snippet\">\n<p><strong> PROGRAMMATIC &#8211; Private Marktpl\u00e4tze ganz oben \u2013 ein deutsches Ph\u00e4nomen<\/strong><\/p>\n<p>Um private Marktpl\u00e4tze, kurz PMPs, kommt niemand im programmatischen Handel herum. Insbesondere in Deutschland sind diese nicht mehr wegzudenken. Die Gr\u00fcnde hierf\u00fcr sind nachvollziehbar, denn in den Anfangstagen von Real-Time Bidding (RTB) gab es viele Unsicherheiten, sowohl auf der Seite der&#8230;<br \/>\n<a href=\"https:\/\/www.adzine.de\/2016\/06\/private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\/\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PROGRAMMATIC &#8211; Private Marktpl\u00e4tze ganz oben \u2013 ein deutsches Ph\u00e4nomen Um private Marktpl\u00e4tze, kurz PMPs, kommt&hellip;<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_auto_spinner_scheduled":["yes"],"title":[" PROGRAMMATIC - Private Marktpl\u00e4tze ganz oben \u2013 ein deutsches Ph\u00e4nomen\r\n\r\n"],"description":[" PROGRAMMATIC - Private Marktpl\u00e4tze ganz oben \u2013 ein deutsches Ph\u00e4nomen\r\n\r\nUm private Marktpl\u00e4tze, kurz PMPs, kommt niemand im progr"],"keywords":[""],"_edit_lock":["1466103371:9"],"_edit_last":["9"],"wp_auto_spinner_checked":["yes"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_yoast_wpseo_primary_category":[""],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["701"],"penci_post_week_views_count":["5"],"penci_post_month_views_count":["15"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1571709058"]},"categories":[315],"tags":[],"class_list":["post-15241","post","type-post","status-publish","format-standard","hentry","category-online-marketing-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7PROGRAMMATIC - Private Marktpl\u00e4tze ganz oben \u2013 ein deutsches Ph\u00e4nomen - PreSales Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Nabenhauer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\\\/\"},\"author\":{\"name\":\"Robert Nabenhauer\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/0f108d4ca1551214624549356bffb50b\"},\"headline\":\"PROGRAMMATIC &#8211; Private Marktpl\u00e4tze ganz oben \u2013 ein deutsches Ph\u00e4nomen\",\"datePublished\":\"2016-06-16T18:57:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\\\/\"},\"wordCount\":69,\"commentCount\":0,\"articleSection\":[\"Online Marketing Magazin\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\\\/\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\\\/\",\"name\":\"\u25b7PROGRAMMATIC - Private Marktpl\u00e4tze ganz oben \u2013 ein deutsches Ph\u00e4nomen - PreSales Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\"},\"datePublished\":\"2016-06-16T18:57:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/0f108d4ca1551214624549356bffb50b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PROGRAMMATIC &#8211; Private Marktpl\u00e4tze ganz oben \u2013 ein deutsches Ph\u00e4nomen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\",\"name\":\"PreSales Marketing\",\"description\":\"Das Erfolgsprinzip\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/0f108d4ca1551214624549356bffb50b\",\"name\":\"Robert Nabenhauer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e807ba2038678eb3b68fa3c871bdfef4bb137464a8c46cdedbcb50b311d8a294?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e807ba2038678eb3b68fa3c871bdfef4bb137464a8c46cdedbcb50b311d8a294?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e807ba2038678eb3b68fa3c871bdfef4bb137464a8c46cdedbcb50b311d8a294?s=96&d=mm&r=g\",\"caption\":\"Robert Nabenhauer\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7PROGRAMMATIC - Private Marktpl\u00e4tze ganz oben \u2013 ein deutsches Ph\u00e4nomen - PreSales Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\/","twitter_misc":{"Verfasst von":"Robert Nabenhauer"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\/#article","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\/"},"author":{"name":"Robert Nabenhauer","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/0f108d4ca1551214624549356bffb50b"},"headline":"PROGRAMMATIC &#8211; Private Marktpl\u00e4tze ganz oben \u2013 ein deutsches Ph\u00e4nomen","datePublished":"2016-06-16T18:57:41+00:00","mainEntityOfPage":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\/"},"wordCount":69,"commentCount":0,"articleSection":["Online Marketing Magazin"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\/","url":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\/","name":"\u25b7PROGRAMMATIC - Private Marktpl\u00e4tze ganz oben \u2013 ein deutsches Ph\u00e4nomen - PreSales Marketing","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website"},"datePublished":"2016-06-16T18:57:41+00:00","author":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/0f108d4ca1551214624549356bffb50b"},"breadcrumb":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nabenhauer-consulting.com\/blog\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-private-marktplaetze-ganz-oben-ein-deutsches-phaenomen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nabenhauer-consulting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"PROGRAMMATIC &#8211; Private Marktpl\u00e4tze ganz oben \u2013 ein deutsches Ph\u00e4nomen"}]},{"@type":"WebSite","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website","url":"https:\/\/nabenhauer-consulting.com\/blog\/","name":"PreSales Marketing","description":"Das Erfolgsprinzip","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nabenhauer-consulting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/0f108d4ca1551214624549356bffb50b","name":"Robert Nabenhauer","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/e807ba2038678eb3b68fa3c871bdfef4bb137464a8c46cdedbcb50b311d8a294?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e807ba2038678eb3b68fa3c871bdfef4bb137464a8c46cdedbcb50b311d8a294?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e807ba2038678eb3b68fa3c871bdfef4bb137464a8c46cdedbcb50b311d8a294?s=96&d=mm&r=g","caption":"Robert Nabenhauer"}}]}},"_links":{"self":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/15241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/comments?post=15241"}],"version-history":[{"count":0,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/15241\/revisions"}],"wp:attachment":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/media?parent=15241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/categories?post=15241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/tags?post=15241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}