{"id":14339,"date":"2016-05-12T19:19:51","date_gmt":"2016-05-12T18:19:51","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=14339"},"modified":"2016-05-12T19:19:51","modified_gmt":"2016-05-12T18:19:51","slug":"adtechnology-open-rtb-standard-warum-eigentlich","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/adtechnology-open-rtb-standard-warum-eigentlich\/","title":{"rendered":"ADTECHNOLOGY &#8211; Open RTB Standard, warum eigentlich?"},"content":{"rendered":"<div class=\"snippet\">\n<p><strong> ADTECHNOLOGY &#8211; Open RTB Standard, warum eigentlich?<\/strong><\/p>\n<p>Wer heutzutage sein Mediagesch\u00e4ft programmatisch abwickelt, der spricht h\u00e4ufig nur noch scherzhaft \u00fcber die typischen Faxe im Anzeigengesch\u00e4ft. Ist ein Deal zustande gekommen, wurden fr\u00fcher die Details meist per Fax mit dem Partner kommuniziert und besiegelt. Im Programmatic Advertising haben jedoch die Maschinen&#8230;<br \/>\n<a href=\"https:\/\/www.adzine.de\/2016\/05\/open-rtb-standard-warum-eigentlich\/\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>ADTECHNOLOGY &#8211; Open RTB Standard, warum eigentlich? Wer heutzutage sein Mediagesch\u00e4ft programmatisch abwickelt, der spricht h\u00e4ufig&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_auto_spinner_scheduled":["yes"],"title":[" ADTECHNOLOGY - Open RTB Standard, warum eigentlich?\r\n\r\n"],"description":[" ADTECHNOLOGY - Open RTB Standard, warum eigentlich?\r\n\r\nWer heutzutage sein Mediagesch\u00e4ft programmatisch abwickelt, der spricht h\u00e4ufig"],"keywords":[""],"_edit_lock":["1463077199:9"],"_edit_last":["9"],"wp_auto_spinner_checked":["yes"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_yoast_wpseo_primary_category":[""],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["706"],"penci_post_week_views_count":["3"],"penci_post_month_views_count":["4"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1572046383"]},"categories":[315],"tags":[],"class_list":["post-14339","post","type-post","status-publish","format-standard","hentry","category-online-marketing-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7ADTECHNOLOGY - Open RTB Standard, warum eigentlich? - PreSales Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nabenhauer-consulting.com\/blog\/adtechnology-open-rtb-standard-warum-eigentlich\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Nabenhauer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/adtechnology-open-rtb-standard-warum-eigentlich\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/adtechnology-open-rtb-standard-warum-eigentlich\\\/\"},\"author\":{\"name\":\"Robert Nabenhauer\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/e1d7738f818310ceee71dbcc85e0f12c\"},\"headline\":\"ADTECHNOLOGY &#8211; Open RTB Standard, warum eigentlich?\",\"datePublished\":\"2016-05-12T18:19:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/adtechnology-open-rtb-standard-warum-eigentlich\\\/\"},\"wordCount\":64,\"commentCount\":0,\"articleSection\":[\"Online Marketing Magazin\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/adtechnology-open-rtb-standard-warum-eigentlich\\\/\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/adtechnology-open-rtb-standard-warum-eigentlich\\\/\",\"name\":\"\u25b7ADTECHNOLOGY - Open RTB Standard, warum eigentlich? - PreSales Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\"},\"datePublished\":\"2016-05-12T18:19:51+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/e1d7738f818310ceee71dbcc85e0f12c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/adtechnology-open-rtb-standard-warum-eigentlich\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/adtechnology-open-rtb-standard-warum-eigentlich\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/adtechnology-open-rtb-standard-warum-eigentlich\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ADTECHNOLOGY &#8211; Open RTB Standard, warum eigentlich?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\",\"name\":\"PreSales Marketing\",\"description\":\"Das Erfolgsprinzip\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/e1d7738f818310ceee71dbcc85e0f12c\",\"name\":\"Robert Nabenhauer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d70bec3c7810b092eeb2221258be4fe1b1a4b5be893e48f143dad853ad33681d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d70bec3c7810b092eeb2221258be4fe1b1a4b5be893e48f143dad853ad33681d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d70bec3c7810b092eeb2221258be4fe1b1a4b5be893e48f143dad853ad33681d?s=96&d=mm&r=g\",\"caption\":\"Robert Nabenhauer\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7ADTECHNOLOGY - Open RTB Standard, warum eigentlich? - PreSales Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nabenhauer-consulting.com\/blog\/adtechnology-open-rtb-standard-warum-eigentlich\/","twitter_misc":{"Verfasst von":"Robert Nabenhauer"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nabenhauer-consulting.com\/blog\/adtechnology-open-rtb-standard-warum-eigentlich\/#article","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/adtechnology-open-rtb-standard-warum-eigentlich\/"},"author":{"name":"Robert Nabenhauer","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/e1d7738f818310ceee71dbcc85e0f12c"},"headline":"ADTECHNOLOGY &#8211; Open RTB Standard, warum eigentlich?","datePublished":"2016-05-12T18:19:51+00:00","mainEntityOfPage":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/adtechnology-open-rtb-standard-warum-eigentlich\/"},"wordCount":64,"commentCount":0,"articleSection":["Online Marketing Magazin"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/nabenhauer-consulting.com\/blog\/adtechnology-open-rtb-standard-warum-eigentlich\/","url":"https:\/\/nabenhauer-consulting.com\/blog\/adtechnology-open-rtb-standard-warum-eigentlich\/","name":"\u25b7ADTECHNOLOGY - Open RTB Standard, warum eigentlich? - PreSales Marketing","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website"},"datePublished":"2016-05-12T18:19:51+00:00","author":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/e1d7738f818310ceee71dbcc85e0f12c"},"breadcrumb":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/adtechnology-open-rtb-standard-warum-eigentlich\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nabenhauer-consulting.com\/blog\/adtechnology-open-rtb-standard-warum-eigentlich\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nabenhauer-consulting.com\/blog\/adtechnology-open-rtb-standard-warum-eigentlich\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nabenhauer-consulting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"ADTECHNOLOGY &#8211; Open RTB Standard, warum eigentlich?"}]},{"@type":"WebSite","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website","url":"https:\/\/nabenhauer-consulting.com\/blog\/","name":"PreSales Marketing","description":"Das Erfolgsprinzip","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nabenhauer-consulting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/e1d7738f818310ceee71dbcc85e0f12c","name":"Robert Nabenhauer","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/d70bec3c7810b092eeb2221258be4fe1b1a4b5be893e48f143dad853ad33681d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d70bec3c7810b092eeb2221258be4fe1b1a4b5be893e48f143dad853ad33681d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d70bec3c7810b092eeb2221258be4fe1b1a4b5be893e48f143dad853ad33681d?s=96&d=mm&r=g","caption":"Robert Nabenhauer"}}]}},"_links":{"self":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/14339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/comments?post=14339"}],"version-history":[{"count":0,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/14339\/revisions"}],"wp:attachment":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/media?parent=14339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/categories?post=14339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/tags?post=14339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}