{"id":14274,"date":"2016-05-08T22:25:34","date_gmt":"2016-05-08T21:25:34","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=14274"},"modified":"2016-05-08T22:25:34","modified_gmt":"2016-05-08T21:25:34","slug":"kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\/","title":{"rendered":"Kennzahlen richtig bewerten: So steigerst du die Effektivit\u00e4t deiner Inhalte"},"content":{"rendered":"<div class=\"snippet\"><strong>Kennzahlen richtig bewerten: So steigerst du die Effektivit\u00e4t deiner Inhalte<\/strong><br \/>\nMehr Resultat ohne h\u00f6here Marketingkosten \u2013 wie du die wichtigsten Kennzahlen richtig einsetzt, um die Effektivit\u00e4t deiner Inhalte deutlich zu verbessern. Messen ist Wissen. Deshalb zeigen wir dir heute, wie du deine besten und schlechtesten Inhalte identifizierst und sie mit den Ergebnissen der Analyse optimierst&#8230;<br \/>\n<a href=\"https:\/\/onlinemarketing.de\/news\/webanalyse-kennzahlen-bewerten-inhalte-verbessern?utm_source=feed&amp;utm_medium=reader\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kennzahlen richtig bewerten: So steigerst du die Effektivit\u00e4t deiner Inhalte Mehr Resultat ohne h\u00f6here Marketingkosten \u2013&hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_auto_spinner_scheduled":["yes"],"title":["Kennzahlen richtig bewerten: So steigerst du die Effektivit\u00e4t deiner Inhalte"],"description":["Kennzahlen richtig bewerten: So steigerst du die Effektivit\u00e4t deiner InhalteHome Webanalyse & BI Conversion Optimierung Kennzahlen ri"],"keywords":[""],"_edit_lock":["1462742669:9"],"_edit_last":["9"],"wp_auto_spinner_checked":["yes"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_yoast_wpseo_primary_category":[""],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["820"],"penci_post_week_views_count":["2"],"penci_post_month_views_count":["8"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1572123480"]},"categories":[315],"tags":[],"class_list":["post-14274","post","type-post","status-publish","format-standard","hentry","category-online-marketing-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7Kennzahlen richtig bewerten: So steigerst du die Effektivit\u00e4t deiner Inhalte - PreSales Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nabenhauer-consulting.com\/blog\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Nabenhauer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\\\/\"},\"author\":{\"name\":\"Robert Nabenhauer\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/69244693f5ca5e65bb4dab325c2a5b69\"},\"headline\":\"Kennzahlen richtig bewerten: So steigerst du die Effektivit\u00e4t deiner Inhalte\",\"datePublished\":\"2016-05-08T21:25:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\\\/\"},\"wordCount\":71,\"commentCount\":0,\"articleSection\":[\"Online Marketing Magazin\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\\\/\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\\\/\",\"name\":\"\u25b7Kennzahlen richtig bewerten: So steigerst du die Effektivit\u00e4t deiner Inhalte - PreSales Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\"},\"datePublished\":\"2016-05-08T21:25:34+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/69244693f5ca5e65bb4dab325c2a5b69\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kennzahlen richtig bewerten: So steigerst du die Effektivit\u00e4t deiner Inhalte\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\",\"name\":\"PreSales Marketing\",\"description\":\"Das Erfolgsprinzip\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/69244693f5ca5e65bb4dab325c2a5b69\",\"name\":\"Robert Nabenhauer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1ff9428e802e4c55ffef84340357d264405de1557ee4c48d72dca6ce7edc84bd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1ff9428e802e4c55ffef84340357d264405de1557ee4c48d72dca6ce7edc84bd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1ff9428e802e4c55ffef84340357d264405de1557ee4c48d72dca6ce7edc84bd?s=96&d=mm&r=g\",\"caption\":\"Robert Nabenhauer\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7Kennzahlen richtig bewerten: So steigerst du die Effektivit\u00e4t deiner Inhalte - PreSales Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nabenhauer-consulting.com\/blog\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\/","twitter_misc":{"Verfasst von":"Robert Nabenhauer"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nabenhauer-consulting.com\/blog\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\/#article","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\/"},"author":{"name":"Robert Nabenhauer","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/69244693f5ca5e65bb4dab325c2a5b69"},"headline":"Kennzahlen richtig bewerten: So steigerst du die Effektivit\u00e4t deiner Inhalte","datePublished":"2016-05-08T21:25:34+00:00","mainEntityOfPage":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\/"},"wordCount":71,"commentCount":0,"articleSection":["Online Marketing Magazin"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/nabenhauer-consulting.com\/blog\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\/","url":"https:\/\/nabenhauer-consulting.com\/blog\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\/","name":"\u25b7Kennzahlen richtig bewerten: So steigerst du die Effektivit\u00e4t deiner Inhalte - PreSales Marketing","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website"},"datePublished":"2016-05-08T21:25:34+00:00","author":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/69244693f5ca5e65bb4dab325c2a5b69"},"breadcrumb":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nabenhauer-consulting.com\/blog\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nabenhauer-consulting.com\/blog\/kennzahlen-richtig-bewerten-so-steigerst-du-die-effektivitaet-deiner-inhalte\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nabenhauer-consulting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Kennzahlen richtig bewerten: So steigerst du die Effektivit\u00e4t deiner Inhalte"}]},{"@type":"WebSite","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website","url":"https:\/\/nabenhauer-consulting.com\/blog\/","name":"PreSales Marketing","description":"Das Erfolgsprinzip","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nabenhauer-consulting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/69244693f5ca5e65bb4dab325c2a5b69","name":"Robert Nabenhauer","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/1ff9428e802e4c55ffef84340357d264405de1557ee4c48d72dca6ce7edc84bd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1ff9428e802e4c55ffef84340357d264405de1557ee4c48d72dca6ce7edc84bd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1ff9428e802e4c55ffef84340357d264405de1557ee4c48d72dca6ce7edc84bd?s=96&d=mm&r=g","caption":"Robert Nabenhauer"}}]}},"_links":{"self":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/14274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/comments?post=14274"}],"version-history":[{"count":0,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/14274\/revisions"}],"wp:attachment":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/media?parent=14274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/categories?post=14274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/tags?post=14274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}