{"id":14217,"date":"2016-05-05T13:54:03","date_gmt":"2016-05-05T12:54:03","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=14217"},"modified":"2016-05-05T13:54:03","modified_gmt":"2016-05-05T12:54:03","slug":"programmatic-editorial-programmatic-bleibt","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-editorial-programmatic-bleibt\/","title":{"rendered":"PROGRAMMATIC &#8211; EDITORIAL &#8211; Programmatic bleibt!"},"content":{"rendered":"<div class=\"snippet\"><strong><strong> PROGRAMMATIC &#8211; EDITORIAL\u00a0&#8211; Programmatic bleibt!<\/strong><\/strong>In den letzten Jahren haben wir versucht den Wandel im digitalen Mediagesch\u00e4ft in wenig geeigneten Begriffen zu verpacken. Wir mussten immer wieder feststellen, dass jeder dieser Begriffe gerade gepasst hat, um genau ein Ph\u00e4nomen in der Gesamtentwicklung zu beschreiben. So haben sich zum\u00a0Beispiel Adtrading, Real-Time-Bidding, Audience Buying oder auch Realtime Advertsing als &#8230;<br \/>\n<a href=\"https:\/\/www.adzine.de\/2016\/05\/editorial-programmatic-bleibt\/\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PROGRAMMATIC &#8211; EDITORIAL\u00a0&#8211; Programmatic bleibt!In den letzten Jahren haben wir versucht den Wandel im digitalen Mediagesch\u00e4ft&hellip;<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_auto_spinner_scheduled":["yes"],"title":[" PROGRAMMATIC - EDITORIAL\r\n - Programmatic bleibt!\r\n\r\n"],"description":[" PROGRAMMATIC - EDITORIAL\r\n - Programmatic bleibt!\r\n\r\nIn den letzten Jahren haben wir versucht den Wandel im digitalen Mediagesch\u00e4ft in "],"keywords":[""],"_edit_lock":["1462453765:9"],"_edit_last":["9"],"wp_auto_spinner_checked":["yes"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_yoast_wpseo_primary_category":[""],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["719"],"penci_post_week_views_count":["1"],"penci_post_month_views_count":["16"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1572031176"]},"categories":[315],"tags":[],"class_list":["post-14217","post","type-post","status-publish","format-standard","hentry","category-online-marketing-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7PROGRAMMATIC - EDITORIAL - Programmatic bleibt! 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