{"id":14054,"date":"2016-04-28T17:55:36","date_gmt":"2016-04-28T16:55:36","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=14054"},"modified":"2016-04-28T17:55:36","modified_gmt":"2016-04-28T16:55:36","slug":"programmatic-aus-der-praxis-programmatic-selling-mit-header-bidding","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-aus-der-praxis-programmatic-selling-mit-header-bidding\/","title":{"rendered":"PROGRAMMATIC &#8211; Aus der Praxis: Programmatic Selling mit Header Bidding"},"content":{"rendered":"<div class=\"snippet\">\n<p><strong> PROGRAMMATIC &#8211; Aus der Praxis: Programmatic Selling mit Header Bidding<\/strong><\/p>\n<p>W\u00e4hrend die Vorteiler f\u00fcr Werbungtreibende f\u00fcr den programmatischen Handel klar auf der Hand liegen \u2013 geringere Kosten und effektivere Werbeansprache auf Nutzerebene \u2013 z\u00f6gern auf der anderen Seite viele Publisher noch immer, ihr Inventar im gro\u00dfen Stil \u00fcber Programmatic anzubieten&#8230;<br \/>\n<a href=\"https:\/\/www.adzine.de\/2016\/04\/aus-der-praxis-programmatic-selling-mit-header-bidding\/\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PROGRAMMATIC &#8211; Aus der Praxis: Programmatic Selling mit Header Bidding W\u00e4hrend die Vorteiler f\u00fcr Werbungtreibende f\u00fcr&hellip;<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_auto_spinner_scheduled":["yes"],"title":[" PROGRAMMATIC - Aus der Praxis: Programmatic Selling mit Header Bidding\r\n\r\n"],"description":[" PROGRAMMATIC - Aus der Praxis: Programmatic Selling mit Header Bidding\r\n\r\nW\u00e4hrend die Vorteiler f\u00fcr Werbungtreibende f\u00fcr den program"],"keywords":[""],"_edit_lock":["1461862416:9"],"_edit_last":["9"],"wp_auto_spinner_checked":["yes"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_yoast_wpseo_primary_category":[""],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["833"],"penci_post_week_views_count":["1"],"penci_post_month_views_count":["3"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["{{unknown}}"]},"categories":[315],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u25b7PROGRAMMATIC - Aus der Praxis: Programmatic Selling mit Header Bidding - PreSales Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-aus-der-praxis-programmatic-selling-mit-header-bidding\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Nabenhauer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-aus-der-praxis-programmatic-selling-mit-header-bidding\/\",\"url\":\"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-aus-der-praxis-programmatic-selling-mit-header-bidding\/\",\"name\":\"\u25b7PROGRAMMATIC - Aus der Praxis: Programmatic Selling mit Header Bidding - PreSales Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/nabenhauer-consulting.com\/blog\/#website\"},\"datePublished\":\"2016-04-28T16:55:36+00:00\",\"dateModified\":\"2016-04-28T16:55:36+00:00\",\"author\":{\"@id\":\"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/d74c98cb4163d1bbdc859d185c6c1812\"},\"breadcrumb\":{\"@id\":\"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-aus-der-praxis-programmatic-selling-mit-header-bidding\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-aus-der-praxis-programmatic-selling-mit-header-bidding\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-aus-der-praxis-programmatic-selling-mit-header-bidding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nabenhauer-consulting.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PROGRAMMATIC &#8211; 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