{"id":13857,"date":"2016-04-20T17:32:22","date_gmt":"2016-04-20T16:32:22","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=13857"},"modified":"2016-04-20T17:32:22","modified_gmt":"2016-04-20T16:32:22","slug":"data-targeting-hyper-targeting-und-programmatic-der-schluessel-zum-erfolg","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/data-targeting-hyper-targeting-und-programmatic-der-schluessel-zum-erfolg\/","title":{"rendered":"DATA &#038; TARGETING &#8211; Hyper-Targeting und Programmatic \u2013 der Schl\u00fcssel zum Erfolg"},"content":{"rendered":"<div class=\"snippet\">\n<p><strong> DATA &amp; TARGETING &#8211; Hyper-Targeting und Programmatic \u2013 der Schl\u00fcssel zum Erfolg<\/strong><\/p>\n<p>Die Nutzung mobiler Endger\u00e4te als Werbemedium sowie die Etablierung von Programmatic Advertising er\u00f6ffnen v\u00f6llig neue M\u00f6glichkeiten, Werbebotschaften messbar und zielgruppengenau auszusteuern. Es stellt sich heute nicht mehr die Frage nach purer Reichweite und Retargeting. Vielmehr ist&#8230;<br \/>\n<a href=\"https:\/\/www.adzine.de\/2016\/04\/hyper-targeting-und-programmatic-der-schluessel-zum-erfolg\/\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>DATA &amp; TARGETING &#8211; Hyper-Targeting und Programmatic \u2013 der Schl\u00fcssel zum Erfolg Die Nutzung mobiler Endger\u00e4te&hellip;<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_auto_spinner_scheduled":["yes"],"title":[" DATA & TARGETING - Hyper-Targeting und Programmatic \u2013 der Schl\u00fcssel zum Erfolg\r\n\r\n"],"description":[" DATA & TARGETING - Hyper-Targeting und Programmatic \u2013 der Schl\u00fcssel zum Erfolg\r\n\r\nDie Nutzung mobiler Endger\u00e4te als Werbemedium sow"],"keywords":[""],"_edit_lock":["1461169822:9"],"_edit_last":["9"],"wp_auto_spinner_checked":["yes"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_yoast_wpseo_primary_category":[""],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["837"],"penci_post_week_views_count":["1"],"penci_post_month_views_count":["9"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1571808566"]},"categories":[315],"tags":[],"class_list":["post-13857","post","type-post","status-publish","format-standard","hentry","category-online-marketing-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7DATA &amp; TARGETING - Hyper-Targeting und Programmatic \u2013 der Schl\u00fcssel zum Erfolg - PreSales Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nabenhauer-consulting.com\/blog\/data-targeting-hyper-targeting-und-programmatic-der-schluessel-zum-erfolg\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Nabenhauer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/data-targeting-hyper-targeting-und-programmatic-der-schluessel-zum-erfolg\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/data-targeting-hyper-targeting-und-programmatic-der-schluessel-zum-erfolg\\\/\"},\"author\":{\"name\":\"Robert Nabenhauer\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/69244693f5ca5e65bb4dab325c2a5b69\"},\"headline\":\"DATA &#038; 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