{"id":13444,"date":"2016-04-03T11:24:48","date_gmt":"2016-04-03T10:24:48","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=13444"},"modified":"2016-04-03T11:24:48","modified_gmt":"2016-04-03T10:24:48","slug":"data-targeting-was-leistet-die-spieltheorie-in-der-marketing-attribution","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/data-targeting-was-leistet-die-spieltheorie-in-der-marketing-attribution\/","title":{"rendered":"DATA &#038; TARGETING &#8211; Was leistet die Spieltheorie in der Marketing-Attribution?"},"content":{"rendered":"<div class=\"snippet\">\n<p><strong> DATA &amp; TARGETING &#8211; Was leistet die Spieltheorie in der Marketing-Attribution?<\/strong><\/p>\n<p>\u00dcber die Customer-Journey-Analyse versuchen Marketer herauszufinden, wie sie die einzelnen Marketingkan\u00e4le budgetieren m\u00fcssen, um den Nutzer zur Konversion zu bewegen. Ein Begriff, der in diesem Zusammenhang immer wieder aufpoppt, ist die sogenannte Spieltheorie, ein Entscheidungsmodell &#8230;<br \/>\n<a href=\"https:\/\/www.adzine.de\/2016\/03\/was-leistet-die-spieltheorie-in-der-marketing-attribution\/\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>DATA &amp; TARGETING &#8211; Was leistet die Spieltheorie in der Marketing-Attribution? \u00dcber die Customer-Journey-Analyse versuchen Marketer&hellip;<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_auto_spinner_scheduled":["yes"],"title":[" DATA & TARGETING - Was leistet die Spieltheorie in der Marketing-Attribution?\r\n\r\n"],"description":[" DATA & TARGETING - Was leistet die Spieltheorie in der Marketing-Attribution?\r\n\r\n\u00dcber die Customer-Journey-Analyse versuchen Marketer "],"keywords":[""],"_edit_lock":["1459678967:9"],"_edit_last":["9"],"wp_auto_spinner_checked":["yes"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["854"],"penci_post_week_views_count":["1"],"penci_post_month_views_count":["8"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1571626851"]},"categories":[315],"tags":[],"class_list":["post-13444","post","type-post","status-publish","format-standard","hentry","category-online-marketing-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7DATA &amp; TARGETING - Was leistet die Spieltheorie in der Marketing-Attribution? 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