{"id":13147,"date":"2016-03-18T22:38:38","date_gmt":"2016-03-18T21:38:38","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=13147"},"modified":"2016-03-18T22:38:38","modified_gmt":"2016-03-18T21:38:38","slug":"programmatic-advertising-welches-potenzial-steckt-hinter-dem-buzzword-der-stunde","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-advertising-welches-potenzial-steckt-hinter-dem-buzzword-der-stunde\/","title":{"rendered":"Programmatic Advertising \u2013 Welches Potenzial steckt hinter dem Buzzword der Stunde?"},"content":{"rendered":"<div class=\"snippet\"><strong>Programmatic Advertising \u2013 Welches Potenzial steckt hinter dem Buzzword der Stunde?<\/strong><br \/>\nOb Agenturen, Vermarkter oder Werbetreibende\u00a0 \u2013 das Thema Programmatic Advertising bestimmt derzeit die Agenda der Mediabranche. Doch obwohl das Thema in aller Munde ist, sind die Definitionen zum Teil noch sehr unterschiedlich. Daher sollte man zun\u00e4chst einmal differenzieren zwischen reinen Automatisierungsprozessen und&#8230;<br \/>\n<a href=\"http:\/\/onlinemarketing.de\/news\/programmatic-advertising-potenzial-buzzword-der-stunde?utm_source=feed&amp;utm_medium=reader\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic Advertising \u2013 Welches Potenzial steckt hinter dem Buzzword der Stunde? Ob Agenturen, Vermarkter oder Werbetreibende\u00a0&hellip;<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_auto_spinner_scheduled":["yes"],"title":["Programmatic Advertising \u2013 Welches Potenzial steckt hinter dem Buzzword der Stunde?"],"description":["Programmatic Advertising \u2013 Welches Potenzial steckt hinter dem Buzzword der Stunde?Programmatic beschr\u00e4nkt sich nicht mehr allein a"],"keywords":[""],"_edit_lock":["1458337150:9"],"_edit_last":["9"],"wp_auto_spinner_checked":["yes"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["832"],"penci_post_week_views_count":["1"],"penci_post_month_views_count":["13"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1571750736"]},"categories":[315],"tags":[],"class_list":["post-13147","post","type-post","status-publish","format-standard","hentry","category-online-marketing-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7Programmatic Advertising \u2013 Welches Potenzial steckt hinter dem Buzzword der Stunde? 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