{"id":12760,"date":"2016-03-06T01:25:48","date_gmt":"2016-03-06T00:25:48","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=12760"},"modified":"2016-03-06T01:25:48","modified_gmt":"2016-03-06T00:25:48","slug":"mobile-programmatic-advertising-ein-hoffnungstraeger-fuer-das-app-geschaeft","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/mobile-programmatic-advertising-ein-hoffnungstraeger-fuer-das-app-geschaeft\/","title":{"rendered":"MOBILE &#8211; Programmatic Advertising: Ein Hoffnungstr\u00e4ger f\u00fcr das App-Gesch\u00e4ft"},"content":{"rendered":"<div class=\"snippet\">\n<p><strong> MOBILE &#8211; Programmatic Advertising: Ein Hoffnungstr\u00e4ger f\u00fcr das App-Gesch\u00e4ft<\/strong><\/p>\n<p>Das Mobile Advertising erlebte in den letzten zwei Jahren einen gro\u00dfen Hype. Zurecht, wie ich finde. Lag der Fokus von Mediaplanern zuvor bei TV und Online, konnte Mobile mehr als ordentlich aufholen. F\u00fcr 2016 werden f\u00fcr den ehemals kleinen Bruder des Desktops weltweite Werbeums\u00e4tze von&#8230;<br \/>\n<a href=\"https:\/\/www.adzine.de\/2016\/03\/programmatic-advertising-ein-hoffnungstraeger-fuer-das-app-geschaeft\/\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>MOBILE &#8211; Programmatic Advertising: Ein Hoffnungstr\u00e4ger f\u00fcr das App-Gesch\u00e4ft Das Mobile Advertising erlebte in den letzten&hellip;<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_auto_spinner_scheduled":["yes"],"title":[" MOBILE - Programmatic Advertising: Ein Hoffnungstr\u00e4ger f\u00fcr das App-Gesch\u00e4ft\r\n\r\n"],"description":[" MOBILE - Programmatic Advertising: Ein Hoffnungstr\u00e4ger f\u00fcr das App-Gesch\u00e4ft\r\n\r\nDas Mobile Advertising erlebte in den letzten zwei Ja"],"keywords":[""],"_edit_lock":["1457223870:9"],"_edit_last":["9"],"wp_auto_spinner_checked":["yes"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["736"],"penci_post_week_views_count":["1"],"penci_post_month_views_count":["10"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1571656704"]},"categories":[315],"tags":[],"class_list":["post-12760","post","type-post","status-publish","format-standard","hentry","category-online-marketing-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7MOBILE - Programmatic Advertising: Ein Hoffnungstr\u00e4ger f\u00fcr das App-Gesch\u00e4ft - PreSales Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nabenhauer-consulting.com\/blog\/mobile-programmatic-advertising-ein-hoffnungstraeger-fuer-das-app-geschaeft\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Nabenhauer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/mobile-programmatic-advertising-ein-hoffnungstraeger-fuer-das-app-geschaeft\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/mobile-programmatic-advertising-ein-hoffnungstraeger-fuer-das-app-geschaeft\\\/\"},\"author\":{\"name\":\"Robert Nabenhauer\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/d74c98cb4163d1bbdc859d185c6c1812\"},\"headline\":\"MOBILE &#8211; 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