{"id":12759,"date":"2016-03-06T01:19:33","date_gmt":"2016-03-06T00:19:33","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=12759"},"modified":"2016-03-06T01:19:33","modified_gmt":"2016-03-06T00:19:33","slug":"performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\/","title":{"rendered":"PERFORMANCE &#8211; Zehn Optimierungsma\u00dfnahmen f\u00fcr Googles neue Anzeigendarstellung"},"content":{"rendered":"<div class=\"snippet\">\n<p><strong> PERFORMANCE &#8211; Zehn Optimierungsma\u00dfnahmen f\u00fcr Googles neue Anzeigendarstellung<\/strong><\/p>\n<p>Google hat sein f\u00fcr Werbetreibende wichtigstes Produkte, die bezahlten AdWords Anzeigen, fast \u00fcber Nacht und ohne vorherige Ank\u00fcndigung, in sehr wesentlicher Weise ver\u00e4ndert. In diesem Artikel m\u00f6chten wir die wichtigsten \u00c4nderungen darstellen sowie ihre Auswirkungen f\u00fcr Werbungtreibe&#8230;<br \/>\n<a href=\"https:\/\/www.adzine.de\/2016\/03\/zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\/\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PERFORMANCE &#8211; Zehn Optimierungsma\u00dfnahmen f\u00fcr Googles neue Anzeigendarstellung Google hat sein f\u00fcr Werbetreibende wichtigstes Produkte, die&hellip;<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_auto_spinner_scheduled":["yes"],"title":[" PERFORMANCE - Zehn Optimierungsma\u00dfnahmen f\u00fcr Googles neue Anzeigendarstellung\r\n\r\n"],"description":[" PERFORMANCE - Zehn Optimierungsma\u00dfnahmen f\u00fcr Googles neue Anzeigendarstellung\r\n\r\nGoogle hat sein f\u00fcr Werbetreibende wichtigstes Prod"],"keywords":[""],"_edit_lock":["1457223720:9"],"_edit_last":["9"],"wp_auto_spinner_checked":["yes"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["801"],"penci_post_week_views_count":["1"],"penci_post_month_views_count":["2"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1571805281"]},"categories":[315],"tags":[],"class_list":["post-12759","post","type-post","status-publish","format-standard","hentry","category-online-marketing-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7PERFORMANCE - Zehn Optimierungsma\u00dfnahmen f\u00fcr Googles neue Anzeigendarstellung - PreSales Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nabenhauer-consulting.com\/blog\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Nabenhauer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\\\/\"},\"author\":{\"name\":\"Robert Nabenhauer\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/d74c98cb4163d1bbdc859d185c6c1812\"},\"headline\":\"PERFORMANCE &#8211; Zehn Optimierungsma\u00dfnahmen f\u00fcr Googles neue Anzeigendarstellung\",\"datePublished\":\"2016-03-06T00:19:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\\\/\"},\"wordCount\":65,\"commentCount\":0,\"articleSection\":[\"Online Marketing Magazin\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\\\/\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\\\/\",\"name\":\"\u25b7PERFORMANCE - Zehn Optimierungsma\u00dfnahmen f\u00fcr Googles neue Anzeigendarstellung - PreSales Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\"},\"datePublished\":\"2016-03-06T00:19:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/d74c98cb4163d1bbdc859d185c6c1812\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PERFORMANCE &#8211; Zehn Optimierungsma\u00dfnahmen f\u00fcr Googles neue Anzeigendarstellung\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\",\"name\":\"PreSales Marketing\",\"description\":\"Das Erfolgsprinzip\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/d74c98cb4163d1bbdc859d185c6c1812\",\"name\":\"Robert Nabenhauer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g\",\"caption\":\"Robert Nabenhauer\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7PERFORMANCE - Zehn Optimierungsma\u00dfnahmen f\u00fcr Googles neue Anzeigendarstellung - PreSales Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nabenhauer-consulting.com\/blog\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\/","twitter_misc":{"Verfasst von":"Robert Nabenhauer"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nabenhauer-consulting.com\/blog\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\/#article","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\/"},"author":{"name":"Robert Nabenhauer","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/d74c98cb4163d1bbdc859d185c6c1812"},"headline":"PERFORMANCE &#8211; Zehn Optimierungsma\u00dfnahmen f\u00fcr Googles neue Anzeigendarstellung","datePublished":"2016-03-06T00:19:33+00:00","mainEntityOfPage":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\/"},"wordCount":65,"commentCount":0,"articleSection":["Online Marketing Magazin"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/nabenhauer-consulting.com\/blog\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\/","url":"https:\/\/nabenhauer-consulting.com\/blog\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\/","name":"\u25b7PERFORMANCE - Zehn Optimierungsma\u00dfnahmen f\u00fcr Googles neue Anzeigendarstellung - PreSales Marketing","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website"},"datePublished":"2016-03-06T00:19:33+00:00","author":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/d74c98cb4163d1bbdc859d185c6c1812"},"breadcrumb":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nabenhauer-consulting.com\/blog\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nabenhauer-consulting.com\/blog\/performance-zehn-optimierungsmassnahmen-fuer-googles-neue-anzeigendarstellung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nabenhauer-consulting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"PERFORMANCE &#8211; Zehn Optimierungsma\u00dfnahmen f\u00fcr Googles neue Anzeigendarstellung"}]},{"@type":"WebSite","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website","url":"https:\/\/nabenhauer-consulting.com\/blog\/","name":"PreSales Marketing","description":"Das Erfolgsprinzip","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nabenhauer-consulting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/d74c98cb4163d1bbdc859d185c6c1812","name":"Robert Nabenhauer","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g","caption":"Robert Nabenhauer"}}]}},"_links":{"self":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/12759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/comments?post=12759"}],"version-history":[{"count":0,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/12759\/revisions"}],"wp:attachment":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/media?parent=12759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/categories?post=12759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/tags?post=12759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}