{"id":12712,"date":"2016-03-03T12:57:14","date_gmt":"2016-03-03T11:57:14","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=12712"},"modified":"2016-03-03T12:57:14","modified_gmt":"2016-03-03T11:57:14","slug":"programmatic-programmatic-oder-automated-guaranteed-oder","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-programmatic-oder-automated-guaranteed-oder\/","title":{"rendered":"PROGRAMMATIC &#8211; Programmatic oder Automated Guaranteed, oder&#8230;?"},"content":{"rendered":"<div class=\"snippet\">\n<p><strong> PROGRAMMATIC &#8211; Programmatic oder Automated Guaranteed, oder&#8230;? <\/strong><\/p>\n<p>Unsere Branche irritiert mit vielen, teilweise schon nervigen Begriffen, f\u00fcr die Bezeichnung von Kaufmodellen, die sich nur in Nuancen voneinander unterscheiden. Das Ergebnis? Einige verk\u00fcnden das Ende des Programmatic Direct Kaufs (ah, das gibt\u2019s auch). Andere investieren voll und ganz&#8230;<br \/>\n<a href=\"https:\/\/www.adzine.de\/2016\/03\/programmatic-oder-automated-guaranteed-oder\/\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>PROGRAMMATIC &#8211; Programmatic oder Automated Guaranteed, oder&#8230;? Unsere Branche irritiert mit vielen, teilweise schon nervigen Begriffen,&hellip;<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"title":[" PROGRAMMATIC - Programmatic oder Automated Guaranteed, oder...? \r\n\r\n"],"description":[" PROGRAMMATIC - Programmatic oder Automated Guaranteed, oder...? \r\n\r\nUnsere Branche irritiert mit vielen, teilweise schon nervigen Begri"],"keywords":[""],"_edit_lock":["1457006107:9"],"_edit_last":["9"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["818"],"penci_post_week_views_count":["1"],"penci_post_month_views_count":["15"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1571805403"]},"categories":[315],"tags":[],"class_list":["post-12712","post","type-post","status-publish","format-standard","hentry","category-online-marketing-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7PROGRAMMATIC - Programmatic oder Automated Guaranteed, oder...? - PreSales Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-programmatic-oder-automated-guaranteed-oder\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Nabenhauer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-programmatic-oder-automated-guaranteed-oder\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-programmatic-oder-automated-guaranteed-oder\\\/\"},\"author\":{\"name\":\"Robert Nabenhauer\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/d74c98cb4163d1bbdc859d185c6c1812\"},\"headline\":\"PROGRAMMATIC &#8211; Programmatic oder Automated Guaranteed, oder&#8230;?\",\"datePublished\":\"2016-03-03T11:57:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-programmatic-oder-automated-guaranteed-oder\\\/\"},\"wordCount\":60,\"commentCount\":0,\"articleSection\":[\"Online Marketing Magazin\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-programmatic-oder-automated-guaranteed-oder\\\/\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-programmatic-oder-automated-guaranteed-oder\\\/\",\"name\":\"\u25b7PROGRAMMATIC - Programmatic oder Automated Guaranteed, oder...? - PreSales Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\"},\"datePublished\":\"2016-03-03T11:57:14+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/d74c98cb4163d1bbdc859d185c6c1812\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-programmatic-oder-automated-guaranteed-oder\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-programmatic-oder-automated-guaranteed-oder\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-programmatic-oder-automated-guaranteed-oder\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PROGRAMMATIC &#8211; Programmatic oder Automated Guaranteed, oder&#8230;?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\",\"name\":\"PreSales Marketing\",\"description\":\"Das Erfolgsprinzip\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/d74c98cb4163d1bbdc859d185c6c1812\",\"name\":\"Robert Nabenhauer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g\",\"caption\":\"Robert Nabenhauer\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7PROGRAMMATIC - Programmatic oder Automated Guaranteed, oder...? - PreSales Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-programmatic-oder-automated-guaranteed-oder\/","twitter_misc":{"Verfasst von":"Robert Nabenhauer"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-programmatic-oder-automated-guaranteed-oder\/#article","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-programmatic-oder-automated-guaranteed-oder\/"},"author":{"name":"Robert Nabenhauer","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/d74c98cb4163d1bbdc859d185c6c1812"},"headline":"PROGRAMMATIC &#8211; Programmatic oder Automated Guaranteed, oder&#8230;?","datePublished":"2016-03-03T11:57:14+00:00","mainEntityOfPage":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-programmatic-oder-automated-guaranteed-oder\/"},"wordCount":60,"commentCount":0,"articleSection":["Online Marketing Magazin"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-programmatic-oder-automated-guaranteed-oder\/","url":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-programmatic-oder-automated-guaranteed-oder\/","name":"\u25b7PROGRAMMATIC - Programmatic oder Automated Guaranteed, oder...? - PreSales Marketing","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website"},"datePublished":"2016-03-03T11:57:14+00:00","author":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/d74c98cb4163d1bbdc859d185c6c1812"},"breadcrumb":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-programmatic-oder-automated-guaranteed-oder\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nabenhauer-consulting.com\/blog\/programmatic-programmatic-oder-automated-guaranteed-oder\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-programmatic-oder-automated-guaranteed-oder\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nabenhauer-consulting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"PROGRAMMATIC &#8211; Programmatic oder Automated Guaranteed, oder&#8230;?"}]},{"@type":"WebSite","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website","url":"https:\/\/nabenhauer-consulting.com\/blog\/","name":"PreSales Marketing","description":"Das Erfolgsprinzip","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nabenhauer-consulting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/d74c98cb4163d1bbdc859d185c6c1812","name":"Robert Nabenhauer","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g","caption":"Robert Nabenhauer"}}]}},"_links":{"self":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/12712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/comments?post=12712"}],"version-history":[{"count":0,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/12712\/revisions"}],"wp:attachment":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/media?parent=12712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/categories?post=12712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/tags?post=12712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}