{"id":11821,"date":"2016-02-06T18:09:09","date_gmt":"2016-02-06T17:09:09","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=11821"},"modified":"2016-02-06T18:09:09","modified_gmt":"2016-02-06T17:09:09","slug":"ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\/","title":{"rendered":"\u00dcber User Journey Tracking und die Zukunft des Performance Marketing \u2013 Danuta Florczyk, Tectumedia, im Interview"},"content":{"rendered":"<div class=\"snippet\"><strong>\u00dcber User Journey Tracking und die Zukunft des Performance Marketing \u2013 Danuta Florczyk, Tectumedia, im Interview<\/strong><br \/>\nDanuta Florczyk, Gr\u00fcnderin von Tectumedia, spricht \u00fcber Herausforderungen im User Journey Tracking und schlaue Display Strategien f\u00fcr die Zukunft. Home Sonstiges Interviews \u00dcber User Journey Tracking und die Zukunft des Performance Marketing \u2013 Danuta Florczyk, Tectumedia, im Interview&#8230;<br \/>\n<a href=\"https:\/\/onlinemarketing.de\/news\/interview-d3con2016-danuta-florczyk?utm_source=feed&amp;utm_medium=reader\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00dcber User Journey Tracking und die Zukunft des Performance Marketing \u2013 Danuta Florczyk, Tectumedia, im Interview&hellip;<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"title":["\u00dcber User Journey Tracking und die Zukunft des Performance Marketing \u2013 Danuta Florczyk, Tectumedia, im Interview"],"description":["\u00dcber User Journey Tracking und die Zukunft des Performance Marketing \u2013 Danuta Florczyk, Tectumedia, im InterviewDanuta Florczyk, Gr"],"keywords":[""],"_edit_lock":["1454778432:9"],"_edit_last":["9"],"feature_post":[null],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[null],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["786"],"penci_post_week_views_count":["3"],"penci_post_month_views_count":["5"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1571930554"]},"categories":[315],"tags":[],"class_list":["post-11821","post","type-post","status-publish","format-standard","hentry","category-online-marketing-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7\u00dcber User Journey Tracking und die Zukunft des Performance Marketing \u2013 Danuta Florczyk, Tectumedia, im Interview - PreSales Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nabenhauer-consulting.com\/blog\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Nabenhauer\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\\\/\"},\"author\":{\"name\":\"Robert Nabenhauer\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/d74c98cb4163d1bbdc859d185c6c1812\"},\"headline\":\"\u00dcber User Journey Tracking und die Zukunft des Performance Marketing \u2013 Danuta Florczyk, Tectumedia, im Interview\",\"datePublished\":\"2016-02-06T17:09:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\\\/\"},\"wordCount\":72,\"commentCount\":0,\"articleSection\":[\"Online Marketing Magazin\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\\\/\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\\\/\",\"name\":\"\u25b7\u00dcber User Journey Tracking und die Zukunft des Performance Marketing \u2013 Danuta Florczyk, Tectumedia, im Interview - PreSales Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\"},\"datePublished\":\"2016-02-06T17:09:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/d74c98cb4163d1bbdc859d185c6c1812\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00dcber User Journey Tracking und die Zukunft des Performance Marketing \u2013 Danuta Florczyk, Tectumedia, im Interview\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/\",\"name\":\"PreSales Marketing\",\"description\":\"Das Erfolgsprinzip\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/d74c98cb4163d1bbdc859d185c6c1812\",\"name\":\"Robert Nabenhauer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g\",\"caption\":\"Robert Nabenhauer\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u25b7\u00dcber User Journey Tracking und die Zukunft des Performance Marketing \u2013 Danuta Florczyk, Tectumedia, im Interview - PreSales Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nabenhauer-consulting.com\/blog\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\/","twitter_misc":{"Verfasst von":"Robert Nabenhauer"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/nabenhauer-consulting.com\/blog\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\/#article","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\/"},"author":{"name":"Robert Nabenhauer","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/d74c98cb4163d1bbdc859d185c6c1812"},"headline":"\u00dcber User Journey Tracking und die Zukunft des Performance Marketing \u2013 Danuta Florczyk, Tectumedia, im Interview","datePublished":"2016-02-06T17:09:09+00:00","mainEntityOfPage":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\/"},"wordCount":72,"commentCount":0,"articleSection":["Online Marketing Magazin"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/nabenhauer-consulting.com\/blog\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\/","url":"https:\/\/nabenhauer-consulting.com\/blog\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\/","name":"\u25b7\u00dcber User Journey Tracking und die Zukunft des Performance Marketing \u2013 Danuta Florczyk, Tectumedia, im Interview - PreSales Marketing","isPartOf":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website"},"datePublished":"2016-02-06T17:09:09+00:00","author":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/d74c98cb4163d1bbdc859d185c6c1812"},"breadcrumb":{"@id":"https:\/\/nabenhauer-consulting.com\/blog\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nabenhauer-consulting.com\/blog\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/nabenhauer-consulting.com\/blog\/ueber-user-journey-tracking-und-die-zukunft-des-performance-marketing-danuta-florczyk-tectumedia-im-interview\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nabenhauer-consulting.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00dcber User Journey Tracking und die Zukunft des Performance Marketing \u2013 Danuta Florczyk, Tectumedia, im Interview"}]},{"@type":"WebSite","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#website","url":"https:\/\/nabenhauer-consulting.com\/blog\/","name":"PreSales Marketing","description":"Das Erfolgsprinzip","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nabenhauer-consulting.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/nabenhauer-consulting.com\/blog\/#\/schema\/person\/d74c98cb4163d1bbdc859d185c6c1812","name":"Robert Nabenhauer","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e55a96e72516231a0063daccde5496b98f44c8509034a9595f7458b622ca191c?s=96&d=mm&r=g","caption":"Robert Nabenhauer"}}]}},"_links":{"self":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/11821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/comments?post=11821"}],"version-history":[{"count":0,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/posts\/11821\/revisions"}],"wp:attachment":[{"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/media?parent=11821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/categories?post=11821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nabenhauer-consulting.com\/blog\/wp-json\/wp\/v2\/tags?post=11821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}