{"id":10187,"date":"2015-11-17T19:28:21","date_gmt":"2015-11-17T18:28:21","guid":{"rendered":"http:\/\/www.presalesmarketing-blog.com\/?p=10187"},"modified":"2015-11-17T19:28:21","modified_gmt":"2015-11-17T18:28:21","slug":"programmatic-rta-improve-digital-deal-ids-fuer-appnexus-kunden","status":"publish","type":"post","link":"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-rta-improve-digital-deal-ids-fuer-appnexus-kunden\/","title":{"rendered":"Programmatic &amp; RTA &#8211; Improve Digital: Deal IDs f\u00fcr AppNexus Kunden"},"content":{"rendered":"<div class=\"snippet\"><strong>Programmatic &amp; RTA &#8211; Improve Digital: Deal IDs f\u00fcr AppNexus Kunden<br \/>\n<\/strong>Die Sell-Side-Platform (SSP) Improve Digital baut die Zusammenarbeit mit dem Werbetechnologieunternehmen AppNexus aus. Mediaagenturen, Trading Desks und Advertiser, die die Appnexus DSP einsetzen, k\u00f6nnen von nun an via Deal IDs automatisiert auf das Premium Inventar der Improve Digital Kunden zugreifen. Deal ID ist die Abk\u00fcrzung von \u201eDeal Identifier\u201c \u2013 eine Identifikationsnummer, die f\u00fcr eine direkt vereinbarte Programmatic Premium Kampagne steht. Die Nummer wird zur Zusammenf\u00fchrung von Buyer und Seller nach zuvor festgelegten Kriterien genutzt. Durch die neuen Deal IDs k\u00f6nnen Publisher direkt von den Premium Budgets hunderter AppNexus Buyer profitieren. F\u00fcr Advertiser, Trading Desks und Agenturen bietet die erweiterte AppNexus Integration bessere Targeting-M\u00f6glichkeiten und Zugang zu First Party Data hinsichtlich Demographie und Behaviour. Au\u00dferdem k\u00f6nnen sie ab sofort \u00fcber Improve Digital spezifisches Inventar erg\u00e4nzend zu ihren bestehenden RTB-Kampagnen kaufen. Torben Heimann, Managing Director DACH von Improve Digital, sagt: \u201eNamhafte Agenturen und Trading Desks nutzen Appnexus als DSP. Wir freuen uns, Publishern, die unsere 360 Platform nutzen, ab sofort Zugang zu neuen Budgets mit diesen erweiterten Deal ID M\u00f6glichkeiten geben zu k\u00f6nnen.\u201c Profilbasierte Werbebotschaften entlang des Customer Journey sind der wahre Clou des Programmatic Advertisings, meint Gastautor Julian Simons von mediascale. Von Julian Simons Editorial von Jens von Rauchhaupt Kein Konsument braucht Online-Werbung \u2013 oder doch? Rund um das Thema Adblocker hat sich eine Meinungsmaschine in Gang gesetzt, die grunds\u00e4tzlich die Sinnhaftigkeit von Online-Werbung infrage stellt. Gest\u00fctzt von zahlreichen Studien, bei denen die Konsumenten nach ihrer Einstellung zu Werbung im Internet befragt wurden, meint nun alle Welt zu wissen: Online-Werbung habe beim Konsumenten ein Imageproblem. Eine bahnbrechende Erkenntnis. Werbung hat generell ein Imageproblem. Nur dar\u00fcber spricht man schon lange nicht mehr. Editorial lesen Adtrader Conference Interview mit Christoph Schallenberg, Vice President Sales von der Telekom. ADZINE KW 45 &#8211; Deutscher Digital Award + BMW + Suche im Osten : Display Advertising: Deutscher Digital Award soll alles abdecken \/ Branding Online: Jung von Matt Next gewinnt internationalen BMW Pitch \/ Search Marketing: Expansionschancen f\u00fcr Unternehmen in osteurop\u00e4ische L\u00e4nder &#8211; Schwerpunkt Russland&#8230;<br \/>\n<a href=\"https:\/\/www.adzine.de\/2015\/11\/improve-digital-deal-ids-fuer-appnexus-kunden\/\" target=\"_blank\" rel=\"nofollow\">Original Artikel ansehen<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic &amp; RTA &#8211; Improve Digital: Deal IDs f\u00fcr AppNexus Kunden Die Sell-Side-Platform (SSP) Improve Digital&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"title":["Programmatic & RTA - Improve Digital: Deal IDs f\u00fcr AppNexus Kunden\r\n"],"description":["Programmatic & RTA - Improve Digital: Deal IDs f\u00fcr AppNexus Kunden\r\nDie Sell-Side-Platform (SSP) Improve Digital baut die Zusammenarbe"],"keywords":[""],"_edit_lock":["1447785307:11"],"_edit_last":["11"],"_s2mail":["yes"],"feature_post":[""],"post_media_type":["image"],"quote_author":[""],"link":[""],"embed_code":[""],"slider_button":["0"],"slider_effect":["fade"],"slide_speed":[""],"image_array":[""],"sidebar_selector":[""],"_av_alb_posts_elements_state":["a:0:{}"],"_av_el_mgr_version":["1.0"],"_av_alb_element_mgr_version":["1.0.1"],"penci_post_views_count":["722"],"penci_post_week_views_count":["2"],"penci_post_month_views_count":["6"],"_oembed_92e0f51be67c1e4f707ae09dcae0f7f2":["<iframe title=\"Der SocialMedia-Club von Robert Nabenhauer (PreSales Marketing)\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/QUmpVtSBgTg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_92e0f51be67c1e4f707ae09dcae0f7f2":["1571731214"]},"categories":[315],"tags":[],"class_list":["post-10187","post","type-post","status-publish","format-standard","hentry","category-online-marketing-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u25b7Programmatic &amp; RTA - Improve Digital: Deal IDs f\u00fcr AppNexus Kunden - PreSales Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nabenhauer-consulting.com\/blog\/programmatic-rta-improve-digital-deal-ids-fuer-appnexus-kunden\/\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Nabenhauer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-rta-improve-digital-deal-ids-fuer-appnexus-kunden\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/programmatic-rta-improve-digital-deal-ids-fuer-appnexus-kunden\\\/\"},\"author\":{\"name\":\"Robert Nabenhauer\",\"@id\":\"https:\\\/\\\/nabenhauer-consulting.com\\\/blog\\\/#\\\/schema\\\/person\\\/e1d7738f818310ceee71dbcc85e0f12c\"},\"headline\":\"Programmatic &amp; 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